She used her own image to promote her products, modeling them for Kylie Cosmetics campaigns and drawing her audience in with engaging Instagram lives. Whether through the entrepreneurial prowess of Jenner herself or the work of a killer marketing team, Kylie Cosmetics made the youngest Jenner more personable.
How is Kylie Cosmetics so popular?
Kylie is the face of her own brand — Kylie Cosmetics Kylie Jenner is the youngest member of the renowned Kardashian/Jenner clan, starring in the hit reality TV show Keeping up with the Kardashians, The 22-year-old began to build a desirable following of dedicated fans on multiple social platforms as she became a global influencer and cornered the beauty market.
Unlike most beauty brands with an online presence, Kylie is the ultimate influencer. She understands the power of the personal brand and uses her own face to promote her makeup online. She’s tapped into the demographic of millennials and Gen Z’ers who are passionate about new trends and grew up with social media.
Due to her relatable personality, she evokes trust between herself and her followers as she maximises her audience reach. For example she’s referenced Mean Girls and used slang lingo when creating products such as the ‘On Wednesdays’ matte LipKit and ‘Damn Gina’ lip gloss,
The Kylie Cosmetics brand is so powerful as the consumers are her social media followers and also her real fans. They wants to know everything about her life and constantly view every post. The beauty mogul utilises this as she promotes her collections through creating online content. According to a recent report by Google, 59.6% of Generation Z actively uses Instagram, in contrast to Facebook (52.8%).
Although Kylie Cosmetics has its own business Instagram account at 23.3 m followers (still surpassing competitors like Too Faced Cosmetics with 13.3 m), Kylie also likes to inundate her main channel followers with makeup. She is the fifth most followed person on Instagram, with 162 million followers, and so she continually posts product shots endorsing her brand.
- Whether in the form of selfies, colour swatches or packaging previews Kylie uses Snapchat stories to entice her fans into buying her products.
- She breaks down the makeup in a simplified manner so her followers can create a similar look.
- She uses Twitter to engage and reply to her followers, while keeping them up to date with new releases.
The impact Kylie has on these platforms is immense, as Snapchat stock lost $1.3 billion after she declared the app dead in 2018. We have reached the Influencer Era where people depend on influencer’s opinions instead of traditional ads, on products they should buy.
As a marketing tool, Kylie creates product-filled videos, with popular Youtuber’s. However, brands need to understand that people can tell the difference between authenticity and paid ads. Kylie promotes her Halloween Makeup Collection by collaborating with James Charles on a halloween makeup look Influencer Jeffree Star promotes Kylie’s ‘Vacation Collection’ When not using her own face, Kylie works with her family to produce collaborative collections and creates tutorial videos on her Youtube channel showing how to easily recreate the look.
Collaboration with sister Kim Kardashian, winner of the 2018 CFDA’s Influencer Award Although her online marketing methods are not massively original, she has a clear vision and understands her target audience’s needs, therefore she knows how to approach and appeal to them.
How successful was Kylie Cosmetics at first?
Nearly two years after starting the business, Jenner and her mom, Kris, sat down for their first in-depth interview about Kylie Cosmetics with WWD, revealing that the brand had earned $420 million in its first 18 months in business and was on track to hit a $1 billion valuation by 2022.
How did Kylie Cosmetics get started?
Background – In 2014, Kylie Jenner and her mother Kris Jenner founded the company and partnered with Seed Beauty, a retail and product development company co-founded by siblings, John and Laura Nelson. The company’s first product Kylie Lip Kits, a liquid lipstick and lip liner, debuted on November 30, 2015.
- The first 15,000 lip kits were produced by Seed Beauty and funded by Jenner at a cost of $250,000 from her modelling earnings.
- The company was renamed to Kylie Cosmetics in February 2016, and production was increased to 500,000 kits.
- By the end of 2016, the company’s total revenue was over $300 million.
Jenner has described her decision to use her former insecurity about her lip size as an inspiration for her brand, saying “It’s one of the most authentic things I’ve done in my career”.
How did Kylie Jenner make her fortune?
Kylie Cosmetics, Jenner’s consolidation – Her followers did not want to hear about her family, they sought, instead, to imitate her makeup and hairstyles, so Jenner decided to launch Kylie Cosmetics, a successful and multimillion-dollar cosmetic line, a project born thanks to Kylie’s earnings as a model and for her appearances on the family’s reality show.
What makes Kylie skin unique?
Vitamin C Serum – Many skin care lines have heavily marketed their vitamin C serums in recent years because of the products popularity in being able to brighten the skin—particularly around the eye area. Kylie Skin’s vitamin C serum is no different, and has garnered positive reviews for its gentle formula and ability to brighten the skin without irritating, making it a good product for younger demographics that are looking to learn more about caring for their skin.
- There are many vitamin C derivatives that are popular in skin care ingredients but the one that Kylie Skin uses in its vitamin C serum specifically is Tetrahexyldecyl Ascorbate.
- This derivative is oil-soluble and acts as a brightening and whitening ingredient.
- Because of its oil-solubility, it lets the formula easily absorb into the skin.
On Covalo, you can find Tetrahexyldecyl Ascorbate (THDA) from Reb Tech as it absorbs well into skin while brightening.
What does Kylie Jenner spend her money on?
Kris Jenner Is “Worried” That Kylie Jenner’s Spending Her Money Too Fast Photo credit: NINO – Getty Images As we all know,, and when it comes to disposable income, the limit simply doesn’t exist. Except, according to, it definitely does, lol. A source says that——Kris has some concerns about her daughter’s fast-paced spending.
- Ylie has been spending so much that after she bought the jet, her mom had to step in and tell her to slow down,” a source said.
- Ris is urging her to be more responsible with her money, make wise investments.
- But Kylie is 24, she has her own brand, and she does what she wants.” But another source denied ^ all ^ that ^, saying, “Kylie has actually always been very good —young but adult at heart.” So what does Kylie spend her money on, exactly? Get ready to weep.
Per, Kylie drops $300,000 a month on clothing (help), $5 million a year to maintain her plane (which itself cost $72 million), $300,000 to $400,000 a month on security, and a ton on real estate. All told, she has $80 million tied up in properties around California, including her $12 million Hidden Hills estate, a $15 million Hidden Hills lot that she wants to build a new home atop, another $3.25 million Palm Springs lot that she’s also planning to build a place on, a $36.5 million “mega-mansion” in Bel-Air, and another $13.45 million mansion in Bel-Air that she owns with Travis Scott.
What influenced Kylie to start Kylie Cosmetics?
In a new interview for Vogue Australia’s September issue, Kylie Jenner opened up about the origins of her makeup company. Jenner said she started Kylie Cosmetics after becoming “obsessed” with how wearing lipstick made her feel. She decided to turn her insecurity about her lips into the inspiration behind her company’s first product, her famous lip kits. Kylie Cosmetics is currently valued at nearly $800 million, two years after its launch.
Kylie Jenner has spent the past two years building one of the most influential cosmetics brands in the beauty industry today. But her namesake empire — which Forbes recently valued at nearly $800 million — had a bit of an unconventional start. In a new interview for Vogue Australia’s September issue, the young star opened up about the origins of her company, Kylie Cosmetics.
Speaking to older sister Kendall Jenner for the magazine’s cover story, Kylie said she was inspired to create her famous lip kits after becoming “obsessed” with how wearing lipstick made her feel. “I took my insecurity with my lips and turned it into my business model,” Kylie said. She continued: “I just loved bigger lips, and I just got obsessed.
To this day, I can’t leave the house without lipstick. ” A post shared by Kylie (@kyliejenner) May 30, 2018 at 10:16am PDT The beauty mogul, who recently turned 21, released her first set of lip kits — a duo of liquid lipstick and lip liner in three different shades — in November 2015.
- The long-awaited kits sold out in less than a minute, before Jenner could even refresh her website’s product page.
- Recognizing a massive opportunity, Kylie’s mom, Kris Jenner, decided to outsource sales to an e-commerce platform, according to Forbes.
- In February 2016, Kylie Lip Kits was renamed Kylie Cosmetics as the brand relaunched on Shopify with 500,000 lip kits in six colors.
By the end of that year, the company had already generated $307 million in revenue. Kylie Cosmetics has since expanded to include eye shadow palettes, highlighters, concealers, brushes, and more. A post shared by Kylie (@kyliejenner) Aug 6, 2018 at 3:04pm PDT Speaking to Kendall for Vogue Australia, Kylie said she believes her candor about her insecurities has helped her company succeed.
“I have a really good relationship with my fans, and I just feel like I was super-personal with them,” the beauty mogul said. “I let them in to everything.” She continued: “I think they saw that lipstick, for me, was really genuine. So it just worked.” To read the full interview with Kylie Jenner, head to Vogue Australia’s website here,
The magazine’s September issue comes out on Monday, August 27. For more great stories, head to INSIDER’s homepage,
Who is the brand ambassador of Kylie Cosmetics?
Tiana Pasconi – Brand Ambassador – Kylie Cosmetics | LinkedIn.
Who is the youngest self-made billionaire?
Austin Russell of Luminar Technologies Remains the Youngest Self-Made Billionaire
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Getty Images for TechCrunch Austin Russell, the 28-year-old CEO of California-based Luminar Technologies, remains the world’s youngest self-made billionaire, with a net worth of US$1.2 billion, according to the Hurun Report. The Stanford dropout first made the cut in 2020 at the age of 25, when Luminar, which specializes in lidar and machine perception technologies used in autonomous vehicles, went public.
While it took Russell eight years—he founded Luminar in 2012 while he was still at high school—to become a billionaire, the average time for the world’s self-made billionaires aged 40 and under is six years, according to the report released on Thursday. “That is mainly because most of them are serial entrepreneurs, who started off at the average age of 24 with their first business and then started their current business aged 27,” Rupert Hoogewerf, chairman and chief researcher of Hurun Report, said in a news release.
Hurun is a China-based wealth research and data firm often compared to Forbes in the U.S. According to the report, Hurun Global U40, the world has 59 self-made billionaires aged 40 and under in 2023, down 28 from last year and back to pre-Covid levels.
- Their combined wealth, calculated in U.S.
- Dollar terms based on a snapshot on Jan.16, totaled US$269 billion, down 41% from a year ago.
- The top 10 richest self-made billionaires had at least US$6.6 billion, led by Meta’s Mark Zuckerberg, 39, with a net worth of US$68 billion.
- Singapore-based Zhang Yiming, 40, ranked second with a net worth of US$37 billion, down US$17 billion from last year.
Zhang, originally from China, is the CEO of ByteDance, the parent company of TikTok. The Sydney-based husband and wife duo, Cliff Obrecht, 37, and Melanie Perkins, 35, founders of online design platform Canva, came in third, with a net worth of US$12 billion.
Claiming the fourth place was Dubai-based Pavel Durov, 39, of instant messaging app Telegram. He was estimated to be worth US$11 billion, increasing 206% from last year. Fourteen new faces have joined the young billionaire club in 2023, led by Shanghai-based Cai Haoyu, 36, with a net worth of US$3.1 billion.
He is a co-founder and CEO of miHoYo, a video game development and publishing company.
Other newly minted self-made young billionaires include singer Rihanna, and sports stars Lionel Messi, Cristiano Ronaldo, and LeBron James. READ MORE: Other key findings from the report include:
The U.S. has the most self-made billionaires aged 40 and under, with 23; followed by China with 18; 15 individuals, or 25% of the Hurun Global U40, were born and raised in countries different than where they live today; San Francisco is the top city for young billionaires to reside in, with 8; followed by Beijing and Shanghai, each with 6; Top three industries for young billionaires are media, entertainment, and food and beverages; There are an additional 21 billionaires at or under the age of 40 through inheritance, including Red Bull’s Mark Mateschitz, 30, with US$23 billion; Yao Hao, 37, of China Pacific Construction, with US$22 billion; and Lukas Walton, 37, of Walmart, with US$18 billion.
: Austin Russell of Luminar Technologies Remains the Youngest Self-Made Billionaire
Who buys Kylie skin?
Kylie Jenner makes $600m from selling majority share in her beauty company Kylie Jenner is selling a stake of her to the CoverGirl owner Coty, in a deal that values the reality TV star’s company at about $1.2bn. Coty said on Monday that it would pay $600m for a 51% stake in Kylie Cosmetics.
- It plans to launch more products under the Kylie brand and sell them in more countries around the world.
- The deal is expected to be completed early next year.
- Jenner, part of the Keeping Up with the Kardashians reality show family, founded her company in 2015, tapping into her hundreds of millions of social media followers to promote her popular lip liners and liquid lipsticks.
The 22-year-old, who is the youngest sister of Kim Kardashian West, will still be the face of the brand and be involved in creating new products. Kylie Cosmetics are displayed at Ulta Beauty in New York City. Photograph: David Dee Delgado/Getty Images “Kylie is a modern-day icon,” said Peter Harf, Coty’s chairman. Coty hopes that the celebrity-backed business can help boost its sales and connect with younger shoppers under 35, a group that traditional makeup brands have struggled to reach.
Coty’s other brands, including Max Factor makeup and Sally Hansen nail polish, have been around for decades. Wendy Nicholson, an analyst at Citi Research, said that the deal could help Coty become a “faster growth company”. But she said a brand attached to a celebrity comes with risks, like the possibility that Jenner’s popularity could fade.
Coty said on Monday that Jenner was “not a fad”, citing her brand’s growing sales and social media followers. Kylie Cosmetics brought in about $177m in revenue in the last year, up 40% from the year before, the company said. And the brand’s Instagram followers grow by 7,000 a day.
Jenner’s products were only sold online when it was first launched, but last year the brand struck a deal to sell its goods in 1,100 Ulta stores. Jenner expanded her empire this year with Kylie Skin, a line of moisturizers, under-eye creams and facial scrubs. “I’m excited to partner with Coty to continue to reach even more fans of Kylie Cosmetics and Kylie Skin around the world,” Jenner said.
: Kylie Jenner makes $600m from selling majority share in her beauty company
Why does Kylie skin turn orange?
‘It looks like iced tea’: TikToker says her clear Kylie Skin cleanser turned brown A lifestyle and beauty TikToker was in for a surprise when she went to grab her Kylie skin cleanser. The liquid, which was clear when she bought it, had turned a concerning reddish-brown color.
- POV your Kylie Skin face wash magically turned 💩 color,” Patzy (@Patzycrisol) said in the video.
- Patzy warned others not to use the product on their faces, but stated, “it will probably clean your rims pretty good though.” The $24 cleanser isn’t supposed to expire for 12 months according to the label.
The video, which has more than 100,000 views on the platform, is accompanied by a clip of Nicki Minaj saying, “Don’t, don’t, don’t, don’t do it, don’t do it.” https://www.tiktok.com/@patzycrisol/video/7029175027572460805?is_copy_url=1&is_from_webapp=v1 “Uh- that looks like blood,” said one person, another said “it looks like iced tea.” Commenters explained that the product likely oxidized, meaning an ingredient degraded making the product,
The cleanser contains vitamin C, an ingredient known to oxidize when it comes in contact with light, heat, and air. For this reason, skincare companies tend to put products with vitamin C in opaque containers to prevent contact with light, but the bottle Patzy is holding up is clear. Judging by the Ulta website, it seems the latest product packaging is an,
It’s unclear when Patzy got her product. Patzy isn’t the only one who’s had a Kylie product go bad. Several people in the comments said the same thing happened to them. “Yeah I used mine for a few months bc I got it in boxycharm and then it changed colors maybe 2/3 through it so I chucked it,” one commenter replied.
Last year, several articles, YouTube videos, and social media posts circulated with people calling out the company with the same problem. TikToker @stephanieeek went viral last October for using the product as a bathroom cleaner. She sprayed the foam face cleanser all over her bathroom faucet, let it sit for about 10 minutes, and then wiped it off to reveal a clean new surface.
“Oh my gosh, ew, we put that on our faces,” Stephanie cringed. The Daily Dot reached out to Patzy via TikTok comment and Kylie Skin via email. Share this article *First Published: Nov 13, 2021, 8:58 am CST Stacy Fernández is a freelance writer, project manager and communications specialist.
Who is the new CEO of Kylie Cosmetics?
Royal connections – In Coty’s news release touting its new hire, the company didn’t shy away from von Bayern’s royal connections. In it, she was referred to as Princess Anna of Bavaria. But the release didn’t mention von Bayern’s prior connections to the company.
- Coty, which reported $4.6 billion in revenue in 2021, is owned by JAB Holding Company, a German conglomerate that owns Krispy Kreme, Jimmy Choo, Peet’s Coffee, Panera Bread, and other consumer businesses.
- For decades, JAB’s owners, Germany’s notoriously elusive and wealthy Reimann family, have relied on Peter Harf, the conglomerate’s chair, to be its public face.
Harf’s daughter Viktoria is von Bayern’s connection to Coty, as originally reported in 2021 in a German business magazine, She is married to the cohead of JAB Consumer Fund, Philip von Wulffen, a longtime friend of von Bayern’s. People with knowledge of Coty confirmed to Insider that Harf and von Bayern had a close personal relationship.
- Another thread in this web of connections: In 2020, Peter Harf’s daughter Katharina bought Kris Jenner’s Hidden Hills, California, home for $15 million in cash,
- The house is across the street from one of Kim Kardashian’s homes.) Von Bayern is now tasked with looking after two of the biggest bets Harf’s made at Coty.
In November 2019, Harf engineered Coty’s 51% majority investment in Kylie Cosmetics. The $600 million price tag later sparked concern from shareholders after a Forbes report in May 2020 suggested Kylie Cosmetics wasn’t as big as it initially presented itself to be.
- In June 2020, Harf led Coty’s $200 million deal for a 20% minority stake in KKW Beauty.
- While the Kylie and KKW deals received outsize media attention, the brands make up a small part of Coty’s overall business, which includes Cover Girl.
- While Coty doesn’t break down sales by brand, during a November 2019 investor presentation, the company estimated Kylie Cosmetics revenue as $177 million for the previous 12 months.
For comparison, Coty’s total revenue for fiscal 2019 was $6.3 billion. Like many beauty companies, Coty’s sales dropped significantly in 2020 because of the global pandemic. In June, one month before von Bayern started as Coty’s chief corporate affairs officer, Harf stepped in as interim CEO — the fourth person in the role in five years.
- With von Bayern at the helm of both businesses, company insiders and people close to Coty said, her role would function primarily as a liaison between the Kardashian-Jenner camps and the Kylie Cosmetics and KKW Beauty boards.
- Vanessa Reggiardo, the general manager of Kylie Cosmetics and KKW Beauty and a beauty-industry veteran, would oversee day-to-day operations, which she did under the previous CEO.
“People at Coty know the day-to-day will be picked up by Vanessa,” a company insider said. “Anna will manage the relationship with Kris and the board, and she’s probably the best-placed in the organization to do that.” Got a tip for this reporter? Contact Ellen Thomas via email at [email protected]
Why did Kylie sell half of Kylie Cosmetics?
Kylie Jenner Reveals Why She Decided to Sell Half of Kylie Cosmetics: Details Kylie Jenner. Chelsea Lauren/Shutterstock Going global! isn’t just relaunching a clean version of Kylie Cosmetics — she’s also taking her revamped beauty brand international. And get this: it’s always been part of the plan. In fact, her goal to expand her beauty empire is the reason she decided to sell 51 percent of her company to Coty Inc.
- In November 2019 for $600 million.
- The reason why I sold half my company was to have this big infrastructure to go global,” the 23-year-old reality star revealed in her Youtube video, which was released on Thursday, July 15.
- Ylie Cosmetics, which has officially rebranded as both clean and vegan, will be sold at Douglas Cosmetics, Nocibe France, Harrods Beauty, Selfridges, Mecca Beauty, Ulta Beauty, Nordstrom, Boots UK, Gold Apple and Shoppers Drug Mart.
Expanding her empire wasn’t the only impetus for the rebrand though. According to the Kylie Skin founder, giving her makeup a 2.0 upgrade was “always” her end goal. “I’ve learned so much, so much more than what I knew when I started Kylie Cosmetics,” Jenner said.
- Being clean and vegan and cruelty-free and paraben-free, all these things are really important to me now.
- I was to just be really proud of everything that I release.” She continued: “I want to be proud of the things that I make and the things that, you know, I’m selling to people.
- I just want everyone to feel good when they wear my makeup and see the love that we put into it.” The relaunch, which will include 37 lip kits, 30 high glosses, 32 matte liquid lipsticks, nine lip liners and four lip blushes, has been causing quite the buzz on social media.
In May, the Keeping Up With the Kardashians star completely wiped the Kylie Cosmetics Instagram clean, posting just one polaroid of herself. She captioned the picture, “Something is coming.” “We took this polaroid photo behind the scenes at my rebrand photo shoot, so I knew I wanted to tease with that photo,” Jenner revealed in the Youtube video.
As such, someone went back to the beginning of 2015 and archived 8,000 posts from the past 6 years. It seems as though it was worth it, as the post blew up, gaining more than 600,000 likes. Sign up for and never miss breaking news or exclusive stories about your favorite celebrities, TV shows and more!
Kylie Cosmetics is available today on kyliecosmetics.com. : Kylie Jenner Reveals Why She Decided to Sell Half of Kylie Cosmetics: Details
Why is Kylie lipstick so popular?
4. Kylie Communicates – via How many other makeup lines offer customers constant communication with the owner and creator of the line? Kylie Jenner has developed an intense social media presence, with millions of followers on Twitter, Instagram, and Snapchat. She even launched her own app on which she posts exclusive updates on the release dates of and exciting new information about her lip products.
- Customers who tweet Kylie or message her on Instagram are frequently treated to personal responses from Kylie herself.
- When Kylie tried something new and sent out her lip kits with a different style of wand that didn’t work very well, her angry customers turned to the Internet to let her know she had messed up.
Upon receiving this social media backlash, Kylie immediately shipped copies of the original wand style to all affected customers, free of charge. Kylie’s willingness to communicate with her fans and customers and fix any problems that may arise with her lip kits increases her credibility as both a distributor and creator of high-end makeup products.
How does Kylie Jenner promote Kylie Cosmetics?
She Keeps Her Fans Informed Through Snapchat Kylie regularly posts snaps about her companies, including cosmetics and new clothing lines. Kylie can generate a lot of interest and excitement by keeping her fans up-to-date on her businesses. This excitement translates into sales, and Kylie’s businesses are booming.
Who is the target audience of Kylie Cosmetics?
The Marketing Strategy Targets the Younger Audience – One of the biggest points of marketing that Kylie has nailed is knowing her target audience and REACHING them. Millennials and Gen Z make up the majority of her target audience. Kylie knew right where and how to market to them, and it came naturally for her.
- Because she is one of them! Kylie is a part of the generation that first grew up with smartphones.
- This has allowed her a huge and free forum to relate to and intrigue millions of people.
- And do so years before she launched her business.
- Nowing this, Kylie strategically developed a marketing strategy that reached millions of millennials, and Gen Z.
She mastered her reach to Kylie Cosmetic’s target audience.
How much does Kylie Jenner make from Kylie Cosmetics?
A look at Kylie Jenner’s net worth – While several reports claim that the American reality TV star has a net worth of USD 1 billion (Rs 8, 251 crores approx) as of 2022, Forbes says otherwise. According to Forbes June 2022 edition, Kylie Jenner’s net worth is around USD 600 million (Rs 4, 950 crores approx).
While most of her fortunes come from her maquillage empire, Instagram is yet another source of her major earnings. While Kylie’s signature cosmetic brand, ‘Kylie Cosmetics’ is a pioneering make-up brand, the social media star started making money from the age of 9 when she starred on Keeping Up With The Kardashians (KUWTK).
According to People, the Kardashian-Jenner family collectively earned about USD 30 million per season (Rs 247 crores approx) of KUWTK until 2017. However, it’s unclear how much each family member made exactly. On that note, various reports suggest that Kylie is getting a humongous pay for her stint on The Kardashians – a reality TV series that is exclusive to streaming platform Hulu.
- She also earns in big numbers from her Instagram account.
- Until last year, she charged a little more than USD 1.5 million ( Rs 12 crores approx) from each post on her Instagram account, according to leading Hollywood portal The Things,
- Coming to Kylie Jenner’s major source of revenue, the reality TV star who’s the founder of Kylie Cosmetics, sold 51 percent of her empire to global beauty company, Coty, for a whopping USD 600 million (Rs 4, 950 crores approx).
It is to be known that the manufacturing, packaging, and sales of Kylie Cosmetics products are all subcontracted to private companies. Pre-pandemic, that is, in 2019, she launched a skincare line named Kylie Skin, Fast forward to 2021, she also introduced Kylie Swim and Kylie Baby as other sister brands.
She also serves as a brand ambassador for brands like Adidas and Fashion Nova and gets paid in huge numbers for promoting them on her Instagram account. Not many know, Kylie too had started her show Life of Kylie in 2017 but it wasn’t able to hold the viewers’ attention for too long. Kylie launched her first batch of Lip Kits when she was just 18 years old in 2015.
In 2013, she had started a clothing line along with her sister Kendall Jenner, Kendall + Kylie for PacSun, The label is still significant till date.