Is Elcie Cosmetics Cruelty Free?
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Micro Sique Foundation A breakthrough formula, crafted for all types of skin. Our ultra-silky, lightweight, buildable HD coverage that will keep you looking fresh all day. Get full coverage while improving your skin with our super rich ingredients – boosting radiance, smoothing imperfections, and evening skin tone.
Who owns Elcie Cosmetics?
About Us After over a decade of knowledge and expertise, beauty artist and educator, Lilit Caradanian, is the founder and developer behind Elcie Cosmetics. Elcie, which stands for the initials of Lilit Caradanian, was created to introduce products that are user-friendly and staples in everyone’s makeup bag.
Where is Elcie Cosmetics headquarters?
Where are Elcie Cosmetics’s headquarters? – Elcie Cosmetics headquarters are at Sherman Oaks, California, United States. To know the exact address unlock now,
Where are Elcie Cosmetics made?
Micro Sique Foundation A breakthrough formula, crafted for all types of skin. Our ultra-silky, lightweight, buildable HD coverage that will keep you looking fresh all day. Get full coverage while improving your skin with our super rich ingredients – boosting radiance, smoothing imperfections, and evening skin tone.
What happened to Lilit Caradanian?
INFLUENCE PEDDLER: Lilit Caradanian, From MUA to Multimillion-Dollar Beauty Brand Lilit Caradanian officially “retired” as a makeup artist after 15 years last November to focus on her burgeoning cosmetics brand, Elcie Cosmetics — much to the disappointment of her 1.1 million Instagram followers.
- Caradanian’s line, which she founded three years ago with the introduction of a single product — a foundation that comes in 12 shades — has since expanded to a range of 10 products (and 38 stockkeeping units).
- The 33-year-old has an aggressive launch calendar in place for the remainder of the year, she told WWD in an interview last week, including the rollout of 10 additional products.
“It was really hard to balance because my brand is growing so quickly — even missing a day of work for the brand is missing a lot. I also have a baby now and she’s a toddler. I had to narrow down my responsibilities,” Caradanian explained, adding that “I let that go because with clients, they book me so far in advance — six months to a year out — and it’s hard for me to commit to a date six months away,” She also started her own makeup school four years ago in Sherman Oaks, Calif., where she owns a salon that rents out space to hair and makeup stylists.
There is a classroom in the salon that serves as Caradanian’s teaching space, and along with Elcie Cosmetics, these are a couple areas of business she plans to focus on. For those who haven’t heard of Caradanian or Elcie Cosmetics, her line is most known for its best-selling Micro Silque Foundation — which was sold out for over a year before a restock finally hit elciecosmetics.com last month.
In addition to not being able to keep up with demand for the $45 formula — following its launch in 2015, twice as many units were produced for a second run and three times that were produced for the batch that hit elciecosmetics.com in December — a snafu with her lab kept fans waiting even longer for their foundation fix.
Caradanian didn’t elaborate but said she had to go to four other labs to try and re-create the first formula because she was unwilling to ” bring back something that was not exactly what I had initially created.” She admitted that achieving the “perfect formulation” took longer than expected, but maintained that the vitamin A, C and E-rich formula, infused with green tea extract and just one oil — safflower — to ensure makeup goes on smoothly and blends well, was worth the wait.
The perfect foundation, or lack thereof, was actually the impetus for starting her own brand. As a makeup artist, Caradanian often found herself toting around six different kinds of foundation (in numbers of shades) to get the right match for clients.
“I had to figure out what kind of skin they had in order to pick the right foundationand consumers are confused the same way. Some were using luminous foundation if they were oily or long-wear foundation, generally meaning matte, if they were dry, or using full coverage when they have great skin,” she explained, noting that determining the right undertone could also become challenging.
” used what their friend is using or what Kim is using. They don’t really know. I realized there was one thing missing — a universal foundation for skin types.” But what does “universal” foundation mean? According to Caradanian, it means a formula with a satin skin finish that gives the appearance of not having any makeup on.
- It doesn’t make the complexion look matte or shiny — she called it “the perfect balance of the two” — and maintained that each shade has the right undertone.
- The way I created it, I learned that besides the skin type, a lot of women who are lighter don’t necessarily want pink foundation — and the majority of the light foundations are pink.
For darker shades the struggle is not wanting an ashy or red foundation,” she pointed out. “For the lighter category, undertones are very neutral, for the medium category it starts to get a little more olive, the tan category gets warmer and the darker category is very golden.
So if you find the shade that’s right for you then your undertone is going to be the right one.” Caradanian acknowledged that even though some newer brands are generating buzz because they launch with ranges of 40 to 50 shades of foundation, the volume of choice can make finding a customer’s match even more difficult.
“They are still struggling. To be honest I couldn’t find it myself with another brand. Consumers don’t know if they’re cool or warm and it gets complicated,” she said. Next up for Elcie Cosmetics is a concealer in seven shades that is slated to hit the site in March.
- And because she likes to keep skin care in mind while developing her makeup, the product is packaged in a tube with a metal tip that’s normally used for an eye cream.
- In addition to brightening up the area under the eyes, the application is cooling and de-puffing.
- Also on the docket is a follow-up to the first brown-based The Minimalist Eyeshadow Palette, $45, in a mauve series, followed by new shades of her Jewels creamy pigment pots, $22.
Last week Caradanian launched mascara, and in December she rolled out three new products for the holiday season: a collection of brushes, travel bags containing her three product skin series and the Jewels. She also relaunched an eye mask. Caradanian said revenues have doubled every year since inception and expects retail sales in 2018 to triple year-over-year because of the introduction of a new product almost every month.
She declined to gives sales projections but an industry source said the line can do as much as $2 million to $3 million in retail sales this year. Currently, Elcie Cosmetics remains a domestic direct-to-consumer business (with the exception of one retail partner, Naimie’s Beauty Center in Valley Village, Calif., where Caradanian used to work) but Caradanian is ready to test the brand globally.
Since elciecosmetics.com only ships domestically, she has partnered with U.K.-based e-tailer Beauty Bay, which will begin to stock the line at the end of this month. : INFLUENCE PEDDLER: Lilit Caradanian, From MUA to Multimillion-Dollar Beauty Brand
Where is IsaDora makeup made?
About Loading. IsaDora was founded in Sweden in 1983 with the belief that makeup shouldn’t be a luxury for only a select few to enjoy. At that time, unscented products in a wide range of colors weren’t readily available either. Ultimately, this is what inspired and motivated the company to establish its mission of making high quality, clinically tested, fragrance-free beauty more accessible to all.
Today,, the company lives on with the pursuit to empower and enable more people to embrace and express their personal beauty – without having to compromise on price and quality. The heart of the business is based in Malmö, Sweden, where both global production and distribution takes place, with additional production in Switzerland.
While you’ll find our products for eyes, face, lips and nails sold by around 4,000 stores in 40 countries, the ambition is to continuously grow into a worldwide brand, offering more women quality makeup.
Non-animal testing has been at the core of IsaDora since we were first established in 1983. Irrespective of any law, we’ve never tested our products on animals, nor do we ask third parties to, and never will. Although not all IsaDora products are vegan, we always choose synthetic or vegetal options over animal derived ingredients whenever possible. With that said, our range of vegan-friendly products is continuously developing and growing. Formulated without any animal-derived ingredients*, they still live up to the colorful, high-quality, performing formulas that we take pride in. *Products without beeswax, carmine/CI 75470, honey, keratin and lanolin. To ensure whether your product is vegan we recommend looking up the product page. All concepts have labels, including a “vegan-friendly” label. Almost all our brushes are made with high quality synthetic fibers. As for those that aren’t, they are currently being phased out. We are working hard to ensure that by 2021 all our brushes will be vegan. To check whether a specific brush is vegan, go to its product information page on our website and look for the label “vegan-friendly”. We do not add nickel to our products. However, there may occur traces in other subjects, such as color pigment. Regardless, the level is always well below the limit values for nickel allowed in the EU. This is also regularly checked in accordance with current European cosmetics laws. IsaDora is continuously developing new formulas and a phasing out of PFAS has been put in place. The few products which have been known to contain the substance are being replaced with improved formulas. For hygiene and safety reasons, it is also crucial for us to know that upon purchasing an IsaDora product, you’re the first and only one to have opened it. Thus, all eye and lip products are covered with plastic sleeves. Furthermore, this also minimizes the number of damaged/opened products in store. In the long run we see that this decreases the amount of waste since the products stay protected and safe until purchased. All our eye products are ophthalmologically tested and approved. This means that they’ve been tested for safe use around the eyes under the supervision of an eye specialist. So, whether you wear contacts, glasses, or have very sensitive eyes you can trust our products too. All IsaDora products have their ingredients listed on them. Alternatively, you can check for product information on each product’s page. However, please note that the most accurate and up to date ingredient information is always stated on the product packaging. We carry two pencil sharpeners in our range – a small one and a jumbo one. The small sharpener is designed for all thin IsaDora makeup pencils and the jumbo sharpener for all jumbo pencil. We recommend always sharpening your pencil before every use to ensure a clean, precise tip. We recommend storing your felt tip pens horizontally because this will prevent the tip from drying out or, on the contrary, getting overloaded with product. Before using, shake lightly.
The heart of the business is based in Malmö, Sweden, where both global production and distribution takes place, with an additional production facility in Switzerland. Thank you for your interest in IsaDora! You’re welcome to send an email to, However, as we do receive a lot of inquiries regarding ambassadorship we are unfortunately unable to tend to all. We are always excited about new talent! To check for open positions or submit your interest for future openings, please head on over to our career section or click,
We are currently working on developing our color range and hope to present a broader range in the near future. You can buy your IsaDora products online or at your local retailer, pharmacy or beauty department. Each product page for your country will have a link to an online retailer. We’ve dedicated our page to all sorts of tips & tricks, tutorials and guides.
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Who owns Bella makeup?
Building an ‘ecosystem’ – Sociolla may have started off as an e-commerce platform, but the trio had bigger dreams. Social Bella has since gone beyond offline shops — it’s also a distributor for beauty and personal care manufacturers worldwide. “We become an associate partner for a lot of global brands in Indonesia.
- We help them not only to distribute their products to Indonesia, but we also help them understand the market,” said Indiana.
- On top of that, the business also operates Soco, which Social Bella says is Indonesia’s largest online review service for beauty products.
- Soco has amassed more than 2.5 million reviews for around 36,000 products, the company added.
Social Bella was founded in 2015 by Chrisanti Indiana, her brother and president Christopher Madiam (left) and CEO John Rasjid (right). Social Bella The “beauty journey” for customers goes beyond putting something in their shopping carts and checking out, said Indiana.
We realized that there’s a lot of touch points that are really important finding the right products for yourself is not just about going to the store and picking it up. You will make sure that you read the reviews, talk to your friends, or Google first,” she added. “Soco makes sure that they can access tons of product reviews before they purchase products.” On top of that, Social Bella also runs Beauty Journal — a lifestyle website, and Lilla, an online retailer for mothers and babies.
That’s all part of building the business “ecosystem,” as Indiana calls it. We want to make sure that we are scaling up and reaching more and more consumers. If Social Bella becomes a unicorn, it’s a bonus. “We want to, to serve more and more women, not only in beauty and personal care, but also in other industries.” The startup appears to be on the right track — it now boasts more than 30 million users across all its business units, said Social Bella, selling an inventory of 12,000 products from 400 brands worldwide.
Is LA Colors makeup made in China?
Where are LA Colors’ products made? – I asked LA Colors where their products are manufactured and they told me: “Our wonderful LA Colors Cosmetics are produced in China, for your reassurance, most of the raw materials used in our cosmetics come from U.S.
And Europe. We only use ingredients that are CTFA and FDA approved which have strict guidelines to ensure the safety of our cosmetics. All our products are tested to ensure quality and consistency of formulation. The health and safety of our customers is our highest priority. In addition, all of our products are batch tested before we produce and fill the products to ensure that product is safe and within guidelines.
We want to assure you that LA Colors Cosmetics is committed to upholding the highest standards of safety in all the cosmetics we distribute.” *Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws,
Where is Ingrid cosmetics from?
Ingrid Cosmetics Denmark | Frederiksværk.
Who is Lilit Caradanian?
Lilit Caradanian is the founder and CEO of Elcie Cosmetics, Before launching her own brand, she was a makeup artist and worked in finance prior to that after receiving her MBA. Upon realizing that working in the corporate world wasn’t for her, Lilit left her job at Disney and took on being a MUA full-time.
She had been doing makeup on the side for 10 years at the time, so she had already built a steady client base. After several years of doing this, she opened her first studio and eventually launched her own cosmetics line, Elcie. Throughout her career, she has leveraged the power of social media to build her own brand as a make-up artist and eventually her own product line, Elcie, and has amassed over 1 million followers on Instagram.
Tune in to hear about Lilit’s upbringing and her transition from the corporate world to MUA, as well as the challenges she’s faced early on as she aims to build a global beauty brand. She also shares her thoughts on the power of social media and influencer marketing, as well as the current state of the industry and what the future looks like.
Is LA Girl concealer made in China?
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Home Questions and Answers
Yes! We Available Here!!! Established at 2015, hope to be a good year for Averosse Trading ( 002402335D ), we are the specialist company for beauty and cosmetics products. We are authorized importer, distributor and re-seller for L.A. Girl USA in Malaysia and our products registered with formerly know as National Pharmaceutical Control Bureau (BPFK) NATIONAL PHARMACEUTICAL REGULATORY AGENCY We are looking forward with all Malaysian and and be glamour with our cosmetics.
Any inquiry/suggestions/comments about us, our products or our site, please do contact us! We can be reached through [email protected] or WhatsApp us at 010 2999 610 / [email protected] : 03 9081 6544, We’ll be contacted you as soon as possible. With her perfectly tousled sun-bleached hair, enviable stash of swimwear, the ability to wear cut-off denim shorts all year round, and a seemingly endless rotation of sunglasses, the LA girl’s native style is influenced by the city’s sun-soaked bohemian vibes About the brand L.A.
Girl is a cosmetics company owned by Beauty 21 Cosmetics Inc, which is based in Ontario, Canada and was founded in 1984. They refer to themselves as an “affordable luxury cosmetics brand,” Their products can be found in large retail and drugstores nationwide.
- Is LA Girl a good brand to use? Don’t be fooled by the great, affordable prices from LA Girl Cosmetics! They continue to ensure top quality products time after time no matter what and have become a go-to brand for professional makeup artists and makeup lovers alike LA Girl is produced in the USA.
- The brand LA Girl doesn’t do any production in China,
LA Girl manufactures its products in the USA before shipping them to various parts of the world. overall, for its price it’s good and will do me since i don’t have a major problem with redness, but there are definitely better ones out there! couldn’t find the product i’m reviewing listed but the product is- la colors conceal and correct color corrector.
What is the biggest makeup company in the world?
Founded in 1909, the L’Oréal Group has become the largest cosmetics and beauty company in the world.
Is Mua vegan?
What is the difference between Vegan and Cruelty Free? – First things first, lets clear something up. Being cruelty free and vegan are two separate things. Luckily for you all of MUA Makeup is both! Cruelty Free means that neither the finished product nor any of the ingredients used to make it have been tested on animals.
Who is IsaDora owned by?
Axcel partners with family behind Swedish make-up brand IsaDora News & Press Releases – February 2, 2018 Axcel invests in IsaDora, one of the Nordic region’s leading cosmetics brands with production and headquarters in Sweden, and additional production facilities in Switzerland and a presence in more than 40 markets.
- Owned and run by founder Ingvar Vigstrand and the family since 1983, it is a well-run business with considerable growth potential.
- Axcel’s investment can be seen in the light of IsaDora having a very strong market position in Sweden and the other Nordic countries, and interesting potential for expansion elsewhere.
The cosmetics market is stable and growing, driven by increased global demand. “Ingvar Vigstrand has created a unique business packed with innovative and talented people,” says Vilhelm Sundström, the partner at Axcel responsible for the investment. “We see a large and expanding market with annual growth rates of up to 5% in the Nordic region, while markets such as the Middle East, Southern Europe, Eastern Europe and Asia all offer exciting opportunities and even higher growth rates.
We also see large potential in the US, so we’re very much looking forward to working with IsaDora’s management on producing a more detailed roadmap.” IsaDora has almost 200 employees working on development, production and marketing at both its headquarters in Malmö in Sweden and at the additional production facilities in Berne in Switzerland.
The company distributes its products itself in Sweden and another six European countries, while other markets are served by external distributors. “Since starting up in 1983, we’ve been on an amazing journey as a family-held business and become No.1 in the Swedish market,” says IsaDora’s owner and CEO Ingvar Vigstrand.
“It’s always going to be a big decision to sell your life’s work, but after lengthy discussions with Axcel we feel certain that we’ve found the right partner to take IsaDora to the next level.” “IsaDora, which is an innovative make-up brand, is appreciated by its customers and has considerable potential for organic growth,” says Axcel’s Managing Partner Christian Schmidt-Jacobsen.
“This is exactly the kind of business that we as a private equity firm are looking to work with, so I’m delighted to be able to announce this as our fifth fund’s third investment.” The parties have agreed not to disclose the purchase price. The transaction is conditional on approval from the competition authorities.
- About IsaDora IsaDora is Swedish producer and distributor of cosmetics with production and headquarters in Malmö and additional production facilities in Berne in Switzerland.
- Its products for the eyes, face, lips and nails are sold by around 5,000 stores in 40 countries.
- The main markets are Sweden, the other Nordic countries, Germany and the Middle East.
Products are sold directly to department stores, perfumeries, fashion outlets and online retailers in Sweden and another six European countries, and through distributors elsewhere. The business is owned by founder Ingvar Vigstrand and his family. Rasmus Helt Poulsen is responsible for its day-to-day operation as CEO.
- About Axcel Founded in 1994 by a group of Denmark’s largest financial and industrial institutions, Axcel is a Nordic private equity firm focusing on mid-market companies and has a broad base of both Danish and international investors.
- Axcel has raised five funds with total committed capital of around EUR 1.9 billion to date.
These funds have made 47 platform investments, with more than 80 major add-on investments and 37 exits. Axcel currently owns 11 companies with combined annual revenue of around EUR 1.2 billion and some 6,000 employees : Axcel partners with family behind Swedish make-up brand IsaDora
Who is Lilit Caradanian?
Lilit Caradanian is the founder and CEO of Elcie Cosmetics, Before launching her own brand, she was a makeup artist and worked in finance prior to that after receiving her MBA. Upon realizing that working in the corporate world wasn’t for her, Lilit left her job at Disney and took on being a MUA full-time.
- She had been doing makeup on the side for 10 years at the time, so she had already built a steady client base.
- After several years of doing this, she opened her first studio and eventually launched her own cosmetics line, Elcie.
- Throughout her career, she has leveraged the power of social media to build her own brand as a make-up artist and eventually her own product line, Elcie, and has amassed over 1 million followers on Instagram.
Tune in to hear about Lilit’s upbringing and her transition from the corporate world to MUA, as well as the challenges she’s faced early on as she aims to build a global beauty brand. She also shares her thoughts on the power of social media and influencer marketing, as well as the current state of the industry and what the future looks like.