Is Lush Cosmetics Environmentally Friendly?
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Packaging – Our passion is to get rid of packaging when designing a product. We use as little packaging in the shops as possible and give you the choice to go completely naked – we mean the products, not yourselves. About half of our products can be taken home with no packaging.
We save nearly 6 million plastic bottles globally from selling shampoo bars alone. When packaging is unavoidable, we prefer to use recycled materials.90%, by weight, of our packaging material is recycled and we’re working on the remaining 10%. We like our packaging to be reused, recycled or composted at the end of their lives and aim to have 100% of our packaging recyclable or compostable.
As recycling for our black pots is not available everywhere (despite being a clean and non-toxic material), we put our money where our mouth is and give a free fresh face mask when you bring five of them back. Black pots are recycled or re-used as art material.
Is Lush an eco-friendly brand?
ZERO WASTE – Our long-term commitment is to become fully circular. From the early beginnings of inventing the shampoo bar in 1988, minimizing packaging is at the core of our philosophy. Since then, we have created and expanded our collection of package-free products and continue to pioneer materials recovery, recycled and recyclable packaging and, best of all, avoiding it altogether.
Being naked, avoiding single-use materials, using regenerative materials when new materials are needed, and buying quality materials that last. Avoiding landfill, incineration and recycling exports, and recovering legacy materials from the environment. Collaborating with our suppliers and partners to practice a similar philosophy through take-back programs and localized composting initiatives that are key for a circular economy.
As a business that sources our own raw materials, creates and produces all our own products, we’re in a unique position to embed our values and zero-waste philosophy throughout our operations. At our factories, we’re working towards zero-waste and take-back programs with our suppliers.
Our employees participate in sorting competitions across all areas of our business to raise awareness about waste, recycling and composting. We continue to partner with local organics recycling partners where available to help with waste diversion at our shops. Stay tuned for more! We’re committed to do more.
If you have any questions or feedback, please let us know by contacting us at, Tagged as:
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: Our Environmental Ethos | Lush Fresh Handmade Cosmetics
Are Lush products reef friendly?
Lush use chemicals in the products – Talking of nasty chemicals, they are also added to the actual products too. Lush prefer to use natural preservatives, but at the moment they are still using parabens in products to prolong shelf-life. As well as being linked with health issues, they can also impact the environment negatively.
After going down the sink, parabens and their by-products, some find their way into waterways. They can even be found in low levels in the tissues of coastal marine mammals, To their credit, Lush do offer paraben-free alternatives and when parabens are present they are in small quantities. And it isn’t just the parabens that disrupt the environment.
The bright colors and strong fragrances that Lush products are known for, largely, come from synthetic sources. Similar to the parabens, many will end up in local waterways, causing damage to aquatic species as they go.
Is Lush sustainable and ethical?
FAIR TRADE AND ORGANIC CERTIFICATIONS – Fair trade and organic are gamechangers for producers and growers. Fair trade ensures a stable price for certified producers. In return, they agree to implement environmentally responsible farming practices, fair working conditions, and investments in their communities.
- It’s a relationship that relies on fairness, as well as transparency and accountability.
- In Haiti and Morocco, for example, we work with small-scale farmers to cultivate fair trade ingredients that help support growers, empower women, and develop deeper ties to the land and its communities.
- While certifications can be helpful, we don’t require that our suppliers have them in order to work with us.
There are many certifying bodies each with different standards, making getting certified a long, complicated, and expensive process, especially for small-scale producers. Our direct relationships ensure that everything we source is produced using principles of fair trade, organic practices, along with good working conditions, and adheres to our strict non-animal testing policy.
Are Lush products biodegradable?
Gifts are lovingly wrapped with recycled paper and protected using Eco pops; which are made from potato starch and 100% biodegradable.
Is Lush 100% Natural?
Here’s how the 10 point system breaks down – 1. ARE THE PRODUCTS MADE WITH NATURAL & ORGANIC INGREDIENTS? – their score: 0.25 – For Lush, the answer is sort of. Lush ‘s products are not 100% organic, but they do use natural ingredients and also some possibly harmful synthetics like SLS, parabens and ‘fragrances’.
Lush is quite transparent about their ingredients and the use of them. If it’s coloured green on their website it is naturally derived and often organic, if it’s coloured black it is an ingredient that they call a ‘safe synthetic’. When I interviewed Hilary Jones, Lush ‘s Ethics Director, I asked her about the hypocrisy hidden in their products.
How could Lush use ingredients which are considered harmful to the planet and its inhabitants, especially as a brand known for its animal rights activism? Why also were only the ‘cute’ animals being considered and not the fauna that are most negatively affected when the synthetics and known carcinogens used are washed down the drain into our waterways? Hilary explained to me that they use these ingredients for a number of reasons.
First, customers want their soaps and shampoos to bubble ( hence the SLS ), second, with the new public movement away from parabens and other toxins, inappropriate similarly synthetic substitutes like Methylisothiazolinone (MIT), formaldehyde-releasing preservatives, Organic acids, Sodium benzoate are being used in their stead.
These substances are not safer, in fact, they have as much as or more of a possibility to cause public safety issues as well. Basically, t here isn’t a preservative that’s a good alternative to parabens, and the reason these synthetics are used in the first place is to give skincare products a longer shelf life. 2. ARE THE INGREDIENTS ETHICALLY & SUSTAINABLY SOURCED? their score: 1 Lush supports Fair Trade and Community Trade initiatives, working to buy as much as they can directly from the source and considering worker’s rights, environmental safety, animal protection, and transport with the purchase of each ingredient.3.
ARE THE PRODUCTS CONFLICT PALM-OIL FREE? their score: 0.25 In 2009 Lush claimed to be palm-free, and though they are continuing to making serious efforts to remove palm and its derivatives from their product, according to Hilary Jones, Lush’s Ethics Director, who I challenged again with this issue when I interviewed her, Lush will “never make that claim again”.
Lush doesn’t use RSPO certified palm oil because they believe it is a Greenwash, so rather than using ‘sustainable’ palm, they’re trying to cut the substance out completely. To date, Lush has removed approximately 250 tonnes of Palm oil from their products in an effort to save the Orangutan and its threatened habitat in Indonesia’s rainforests. 4. ARE THE PRODUCTS TESTED ON ANIMALS? – their score: 1 – HECK NO. In fact, this is probably the most exciting part of the Lush brand, it has opposed animal testing from its inception. Though it’s not outwardly promoted, much of the management team and even the brand owners were amongst the original animal rights activists in the UK, and they have genuinely made a difference putting pressures on Parliament to adjust policy in England and the U.K.
This year during their Lush Prize Awards they honoured animal rights campaigner Andrew Tyler in a tear-jerking posthumous presentation led by his wife, Andrew was a Lush Prize Judge, as well as an animal rights journalist for 20 years who also acted as the director of Animal Aid, the UK’s second largest animal rights organization.
Hilary Jones, Lush ‘s Ethics Director, was a full-time animal rights activist for the majority of her life, helping to pressure Members of Parliament to do something about animal testing back in the day. She was amongst the activist who helped create the progressive Cosmetics Directive Bill, which stated there could be no animal testing in the EU and no products which had been tested on animals outside the EU sold within.
- The bill wasn’t passed until 2013 because the chemical industry pushed back claiming there weren’t safe alternatives to animal testing.
- And then in 2006, a new piece of legislation was passed that in effect nixed the whole movement.
- It was called the REACH regulation, and it called for all chemicals currently being used in products in the EU be retested, and much of that retesting was required to be on animals.
It was devastating for the animal rights activists and the cruelty-free industry, and they realized they had to do more than fight legislation, they had to come up with a solution that would render animal testing useless. And that’s where the Lush Prize ( discussed below ), came in.5.
Do Lush use microplastics?
Cosmetics don’t need plastics, anyway – Thankfully, cleansers using natural ingredients are readily available, so you won’t have trouble finding an environmentally friendly product that’ll leave your skin looking clear and fresh. You’ll find ground almonds, polenta, aduki beans, rice, sugar and sea salt in products like,,,, and,
From head to toe, you can exfoliate away unwanted dry bits for smooth, glowing skin. And when you wash these products down the drain, their natural ingredients will break down without harming our ecosystem. Scrubby ingredients aren’t the only microplastics threatening our waterways: glitter is a huge offender, too.
For our glitters and lusters, we’ve done away with microplastics completely by switching to synthetic mica. Our ingredient suppliers have worked hard to develop plastic-free alternatives for our products, making them safer for the environment. Everything we wash down the drain will eventually end up somewhere in our ecosystem—and in the case of non-biodegradable microplastics, they’ll stay there forever.
Benefits Ingredients Environmental conservation Ethical campaigns Ocean Conservation
: Microbead-free Skincare | Lush Fresh Handmade Cosmetics
What is Lush against?
Home Stories Fighting Animal Testing
Fighting animal testing is more than just a slogan, it’s a genuine practice. For more than three decades, we’ve been fighting against animal testing. Lush was founded on the firm belief that animal testing is cruel, inaccurate and unnecessary, and the founders of the business have dedicated their careers to eliminating animal testing in cosmetics. Lush has the strictest non-animal testing policy in the cosmetics industry.
We only buy ingredients from suppliers that don’t conduct or commission tests on animals for any reason and we audit them annually to ensure they meet the standards of our policy. When we develop new products, we only test them on human volunteers, As a result, we can proudly say that all Lush products are 100 percent cruelty-free and never tested on animals.
Our strict policy is unique, but we want our peers in the cosmetics industry and our customers to adopt the same stance. It’s no longer a legal requirement to test cosmetics and their ingredients on animals. There are roughly 20,000 cosmetic ingredients that have already been established as safe, as well as a growing number of proven, non-animal test methods that are scientifically superior, faster and cheaper than their cruel alternatives. Despite these advancements, animal testing in the cosmetics industry still happens today. We’re passionate about both the quality of our products and the safety of our customers, so we comply with federal safety standards while campaigning against legislation that requires animal testing and supporting the development and validation of non-animal tests.
Why is Lush cruelty-free?
Your Guide to Cruelty-free Shopping | Lush Fresh Handmade Cosmetics This holiday season, Americans estimate they’ll spend an average of $967 on gifts, decorations and food. That’s a lot of buying power! If you think about every one of those dollars as supporting the ideals of the retailer or manufacturers you’re buying from, it’s a huge opportunity to make a positive impact.
So why not use it to support cruelty-free companies? At Lush, we define cruelty-free as only using vegetarian ingredients and adhering to a strict anti-animal testing policy. We never test our finished products on animals and won’t buy ingredients from suppliers who conduct or commission animal tests either.
In this way, we’re using our buying power to support like-minded suppliers which results in fabulous cruelty-free cosmetics. Anything you buy from Lush is and never tested on animals. We know that choosing cruelty-free products and services can seem tough, which is why we’re here with a few easy tips:
Has Lush always been cruelty-free?
Fighting Animal Testing Fighting Animal Testing We have been fighting against animal testing since before we opened our first shop, and the fight continues today. Animal testing is poor science and its results are irrelevant for humans. Instead, we test our products for safety and effectiveness on human volunteers – real people.
We also use in vitro test methods, using human cell-cultures and microbiology. Lush do not test on animals, do not use materials that contain animal derivatives that are unsuitable for vegetarians and only buy raw materials from companies that are not involved in the use of, or commission the use of, animals for testing and have no plans to do so in the future.
We believe that animal testing is not acceptable. We recognise that customer safety is of importance but that this can be assured without the use of animals. We will not knowingly purchase ingredients from suppliers that have conducted, commissioned or been party to animal testing after our fixed cut-off date 1st June 2007, unless the supplier commits to conducting no further animal tests in the future, and to using acceptable in-vitro alternatives.
- In-vitro refers to the technique of performing a given procedure in a controlled environment outside of a living organism.
- Whilst we recognise the unavoidable exception of UK and EU REACH legislation (Registration, Evaluation, Authorisation & Restriction of Chemicals), Lush wishes to continue to encourage suppliers to test for safety using non-animal testing methods and to fund the development of non-animal test methods.
We have built Lush from day one using this policy – and we believe this shows that it is possible to invent, manufacture and bring to the market an entire range of products without any involvement in animal testing. Our founders launched this policy in June 1993, whilst still running their previous company, Cosmetics To Go.
So when they started Lush in 1995, it began life using this policy and has stuck to it ever since. Since Lush started in 1995 our animal testing policy has been that we will never conduct animal tests on our finished products and will only purchase ingredients from companies that do not test on animals.
In 2013 we were delighted when the EU Cosmetics Directive came into full force, preventing the manufacture and marketing of animal tested cosmetics within Europe. As a company that operates in 40 countries, we would like to see such strong legislation in every region, not just the EU – and we promise to never stop campaigning until animal testing is a thing of the past, not just in some countries but worldwide. Play video Do you know how your cosmetics were tested? 100 % of products tested on humans, not animals The strength of feeling against this unscientific and cruel practice has not diminished over the years, which means that it is safe to say that Fighting Animal Testing is not just a Lush position and policy, but is a lifetime goal and the core value of our company.
Lush will continue to fight animal testing worldwide – to speak out against it, to join with animal campaign groups to publicise it, to lobby against it and to educate around the issues – until animal testing is a thing of the past. Our Fighting Animal Testing commitment means that Lush has a variety of positions and policies that both govern our own actions, to ensure that our business practices are free of animal testing, and reach out to the wider world to help eliminate the use of animals in testing worldwide.
To see some of the other ways we work for animals, please follow the links below for more information. Play video Lush have been cruelty free since they were founded We campaign against animal testing, trial products on people and develop in vitro testing methods in line with cell culture testing company XCellR8. Finally, we have reached a point where some human biology based tests are recognised by The Organisation for Economic Cooperation and Development (OECD).
This will mean that all the historical data that is derived from animal testing, and still relied upon by cosmetic companies, can eventually be replaced by data that is relevant to humans. Investigation into the hard work being done to get non-animal testing methods validated and approved for regulatory use, shows that although there are those striving to achieve this, there are still not enough companies using these methods.
In 2013, won the Lush Prize for Training and began modifying and developing cell culture tests for both Lush products and raw materials. This will mean we can start to build that foundation of knowledge and experience in human biology based testing that needs to exist in order to get more companies and authorities to drop animal tests altogether. Alternatives to animal testing are available Play video Live Demonstration at Regent Street, 2012 REACH is European chemical legislation that governs the import and manufacture of chemicals within Europe. REACH mandates animal testing in certain conditions, so is of concern to all animal campaign groups and also to companies which strive to adhere to an animal testing free policy. : Fighting Animal Testing
Is Lush socially responsible?
Lush has a very strong commitment to the communities and areas from which we buy our ingredients. We feel that our ingredients should be bought in a respectful way, safeguarding the environment and the social impact.
Are Lush products actually handmade?
Lush Fresh Handmade Cosmetics I was introduced to lush when I went on an exchange program to USC (University of Southern California), because back then we didn’t have a Lush shop in Thailand yet. We went shopping and I walked pass this wonderful smelling store and I had to pause to look what’s inside. Lush Fresh Handmade Cosmetics The real obsession began when I went for my Masters degree in London. It was colder than LA, and thus I needed some thicker body and face creams. That’s when I decided to explore Lush more thoroughly. And that was when I was introduced to their body creams, body conditioners (I’ll explain what those are later in case you don’t know), bath bombs, massage bars, and everything you can think of that will make you happy in the bathroom. Me at Lush Oxford Street Flagship store Lush Body Conditioners, Body Lotion From then on I began trying so many of their products, and was hooked to several. When I had to leave to come back to Thailand, half my luggage was Lush products. Seriously. Lush Fresh Handmade Cosmetics Lush Fresh Handmade Cosmetics So what makes Lush so special? Lush products are handmade in small batches to ensure the freshest quality, and their ingredients are ethically sourced from the best quality materials. They are 100% vegetarian, they are completely against animal testing. They are basically the most ethical company you can think of. And the most environmental friendly. Lush Siam Center They encourage recycling their packaging (you can bring back 5 pots to exchange for a fresh face mask). They also come our with Naked products (products that don’t require packaging at all) that come in bars. I mean they have shampoo bars, massage bars, henna bars, and other things you don’t think they can make into bars, but they can. Lush Fresh Handmade Cosmetics Their employees are probably the happiest people on earth. I have never met anyone who was grumpy or un-knowledgable about their products. Everyone i met knew about the products and ingredients really well and they are super helpful. Lush Siam Center And now that Lush is available in Thailand, I’m just super happy! Although the products are made in Japan and shipped here (because our country is too hot to product many of the products), I’m glad we finally have the store. The prices are a bit too over the top for Thai consumers – I mean they are already expensive relative to the cost of living in western countries, and adding shipping cost to that made it even more expensive here relative to our cost of living. But seems like true Lush lovers are not reluctant to spend on their favourite item at all (me included). Lush Dream Cream, Ro’s Argan, American Pie Let’s start shall we? Where do we start? I’d like to start with the body scrubs. I have tried their sea salt scrubs, sand scrubs, scrub bars, and many others. In this blog I will only write about 3 that I am currently using. Lush Shower Scrubs, Body Conditioners, Body Lotions. Lush Shower Scrubs First up is Magic Crystals, The name itself is already captivating right? Lush Magic Crystals Shower Scrub This is their newest additions to the scrubs offering. Magic Crystals. Let’s begin with the official description, which is really entertaining to read: “Magic needn’t only be cast with a flick of a wand or a twitch of a nose, magic can come in a tub in the bathroom. Lush Magic Crystals Shower Scrub I feel like this scrub is the most gentle in all of the scrubs I’ve tried from Lush. My boyfriend says it smells like toothpaste, which it does, because of all the menthol and spearmint and peppermint in it. As I live in a hot country, I love everything that is cooling. I use this scrub after I play tennis. It’s such a relaxing spa session after hours in the sun. Lush Magic Crystals Shower Scrub The beads are from fine sea salt and Epsom salts. They are great for the environment! Lush Magic Crystals Shower Scrub Lush Ocean Salt Face and Body Scrub Next is Ocean Salt, my first ever Lush scrub. I feel like this one is the most abrasive, as there are real flacks of sea salt in it. So I only use this for my legs (which are pretty scaly). Lush Ocean Salt Face and Body Scrub Here’s the official description: Limes steeped in vodka, grapefruit and lashings of salt go into this invigorating face and body scrub. Sea salt is rich in minerals and is excellent for scrubbing and buffing skin. We also add rich, silky avocado butter, coconut oil and seaweed absolute to keep your skin soft, smooth and conditioned. Lush Ocean Salt Face and Body Scrub Not sure if you can see here, but the scrub flecks are larger in this one. Although the label says its a face scrub as well, I feel like this is way too abrasive to use on my face. Lush Ocean Salt Face and Body Scrub Lush Rub Rub Rub Shower Scrub Next is your most generic body scrub. Generic, but se special with all the real sea salt, minerals, and such a alluring scent. Lush Rub Rub Rub Shower Scrub Official Description: An exfoliating shower scrub that can also be used to wash, volumise and add shine to hair. Packed with mineral-rich sea salt, Rub Rub Rub can be used as a gentle scrub on wet skin, or on dry skin for a really good buff before you get in the shower. Lush Rub Rub Rub Shower Scrub I have to admit I have never tried it on my hair. Because I have my favourite hair conditioner from Lush which I will use until I die. Find out what is it below. My boyfriend also loves this scrub, so I had to stock up during the sale haha. I actually bought sth like a liter of this during the sale lol I don’t think I’ll run out of body scrubs in a long while,, Lush Rub Rub Rub Shower Scrub Such playful colors to enjoy in the shower right? Lush Shower Scrubs Lush Sugar Plum Fairy Lip Scrub I will include the Lip Scrub here as well under the Scrubs category. This is the Sugar Plum Fairy Lip Scrub. Actually there are many flavours to choose from, but I like this one the most. Lush Sugar Plum Fairy Lip Scrub Official description: Have a sweet tooth? This sugary treat was made for you! With a sweet, candy-like flavor that’s true to its name, Sugar Plum is one delightful lip scrub. Fine castor sugar gives lips a gentle exfoliation and hydrating organic jojoba oil leaves them feeling soft, smooth and supple. Lush Sugar Plum Fairy Lip Scrub OK here’s another closeup shot. Lush Sugar Plum Fairy Lip Scrub Next are all the bottled stuff : Shampoo, Conditioner, and Shower Gels. Lush Shampoos, Conditioners, Shower Gels. Lush Mega Bangna Lush has so many shampoos, both liquid and bar once, but I only use one: Rehab Shampoo Lush Rehab Shampoo OK let’s start with the official description: “Say Yes! Yes! Yes! to a stint of hair therapy. Let cooling peppermint oil and fresh fruit juices detox locks that need a little love and get your hair ready to go, go, go! The cleansing enzymes in freshly squeezed pineapple, kiwi and papaya juices will be your friend and put your hair back on the mend all in the time it takes to belt out a classic tune. Lush Rehab Shampoo I don’t only keep one bottle near, I keep two lol. I stocked up in case it runs out. I just can’t live with this shampoo. It has peppermint (remember when I told you I love everything that’s cooling?). Yup so this shampoo gives a slight cooling feeling, which feels so great for my scalp! But no worries, it’s not THAT cool, just a tiny bit to make me feel refreshed. Lush American Cream Conditioner Ok next is my favourite item from Lush. Literally my favourite. If i can only pick one product from Lush to use for the rest of my life, it would be this. The American Cream Conditioner. Lush American Cream Conditioner. Here’s the official description: “A strawberry-loving, milkshake-scented cheerleader for silky Hollywood hair. Warning: has been known to bring boys to the yard. Indulge in this rich and divinely perfumed hair conditioner for shiny, addictively sweet locks you’ll want to swish all over town.
- Fresh strawberries gently cleanse the hair, while a splash of orange juice encourages the cuticles to lie flat and reflect more light for seriously gorgeous gloss.
- Relaxing clary sage and lavender ensure your scalp gets plenty of pampering too, calming things down with honey water.
- A mouthwatering strawberries and cream perfume is the cherry on top of the cake, it’s likely to leave your hair (and everyone else) wanting more.” I know you might be wondering how can hair conditioner be “milkshake scented” right? Well technically it doesn’t small exactly like milkshake but I guess the people at Lush think this is the closest comparison.
It’s actually pretty hard to describe this scent. It feels creamy and sweet. Strawberries and vanilla and sage and lavender does the job. I once went to see the doctor after I washed my hair, and he asked what perfume I was wearing because he loved it so much. Lush American Cream Conditioner and Shower Gel Over the time, there has been limited edition products of the American Cream scent, like the American Cream Body Lotion, or the American Cream perfume, but they were limited edition or something special from Lush Kitchen. Lush American Cream Shower Gel This is the same scent as the Hair Conditioner, but let’s read the official description anyways. “Cleansing fresh strawberries and sweet vanilla absolute go together like rama lama lama ka dinga da dinga dong. If you’re into cat-eye glasses, rock ‘n’ roll and strawberry milkshakes with whipped cream, this shower gel is the stuff your dreams are made of. Lush American Cream Shower Gel Lush American Cream Shower Gel Well I love this shower gel. I use it in combination with the American Cream conditioner and the scent is two times stronger! haha Lush Sleepy Shower Gel The next shower gel I have is Sleepy Shower Gel, This is filled with ingredients to make you sleep better and deeper, mainly lavender. I use this shower gel when I shower before bed. Here’s the official description: Sleep, drift to sleep, Sweet tonka counts the sheep, Lavender shakes the dreamland tree, And from it fall sweet dreams for thee. Lush Sleepy Shower Gel And that’s it for shampoos and shower gels. Lush shampoos & shower gels Next are the face masks! Lush has MANY face masks both fresh once and non-fresh. Lush’s fresh masks are to be kept in the fridge and used within a month after purchase. ButI won’t write about them here, rather Im’ writing about my favourite mask: Mask of Magnaminty Lush Mask of Magnaminty This was the first mask I tried from Lush and I immediately fell in love! When I was a student my face was super oily, like super super oily, and this mask really helps absorb oil. It also has a cooling sensation while applied, and thus it was perfect for hot days (and hot climate like Thailand!). Lush Mask of Magnaminty Here’s the official description: A mint y, multi-purpose mask with a mixture of gentle yet effective ingredients, including honey and kaolin, to help you maintain your magnificent skin. Easily smoothed over the skin, this mask is made with peppermint oil to stimulate, marigold oil and chlorophyllin to treat the skin; evening primrose seeds and aduki beans to gently exfoliate as you wash it away.
- There’s mineral rich kaolin to nourish, honey for its antibacterial properties, and we used just the right amount of peppermint oil to stimulate blood cells under the surface of your skin and leave your skin looking bright and refreshed.
- This marvellous mixture also comes in self preserving form too, which means it keeps itself clean without the help of synthetic preservatives.
Choosing between them is simply a matter of preference. The original formula dries more thoroughly when applied, while the self preserved version has a higher honey content so is thicker and remains wet. The differences aren’t monumintal, just choose the texture you prefer. Lush Mask of Magnaminty The paste is green with brownish flecks and is quite thick. But it’s not to spread on my face at all. I wash it off once it dries down. Lush Mask of Magnaminty Lush Mask of Magnaminty And here’s a photo of me wearing it 😉 Me wearing Lush Mask of Magnaminty Lush Body Scrubs, Body Conditioners, Body Lotions OK Next are the body lotions! Strangely enough, most of Lush lotions come in a pot, rather than in a bottle. I only have Softy, which comes in a bottle. Lush Body Lotions Me in the Lush Body, Face zone First up is my favourite body lotion from Lush : Dream Cream, I love the smell, the texture, just pretty much everything about it. The results are amazing. My skins feels so soft after using this lotion. Like, you can tell the difference, it’s just that good. Lush Dream Cream It also comes in a self-preserving formula, which means there are no added preservatives, but the formula comes out a little differently and makes it more thick, and I felt like it was too thick for my liking so I stuck with the added preservatives formula. Lush Dream Cream Official description: Softer than freshly-laundered clouds and a gentle oat milk rain; this herbal delicacy has the consistency of cool liquid silk. Light, cooling and easily absorbed into the skin, the combination of calming chamomile, organic, extra virgin olive oil and creamy, Fair Trade, organic cocoa butter quickly soothes and softens.
- Sweep all over the body to bedew your skin with fields of soothing lavender and Turkish rose to lull your skin back to tranquility.
- Feel serene and petal-soft from top to toe.
- Dream Cream is also now available in self-preserving form, which means it keeps itself clean without any help from synthetic preservatives.
The new version feels a little creamier on application, but the benefits remain the same. Lush Dream Cream As you can see, it’s not that thick, but it’s super moisturising. And since I love it so much, I had to stock up during the sale! I even bought one for my mom (who wanted a body cream at that perfect time) and she loves it too! Lush Dream Cream Lush Sleepy Body Lotion Next is Sleepy Body Lotion. The name sounds familiar right? Because its the same scent as the Sleepy Shower Gel that I mentioned earlier. Actually the Sleepy Body Lotion came first, and people loved it so much that Lush decided to make it into a shower gel as well. Lush Sleepy Shower Gel and Sleepy Body Lotion Here’s the description of the Sleepy Body Lotion: You’ll sleep well after dipping into this dreamy lotion, made with a gentle oatmeal infusion, calming lavender flower and comfortingly sweet tonka absolute. Lush Sleepy Body Lotion I”m telling you, using this lotion right after you’ve just showered using the Sleepy shower gel just intensifies the scant and make it last much longer. Great combination for when I shower right before I go to sleep. Lush Sleepy Body Lotion The lotion has a slight lavender tint, and is not so thick Lush Sleepy Body Lotion Lush Once Upon A Time Body Lotion Moving on to something fruity! This lotion is called Once Upon A Time. This smells of green apples. It also has a very “Lush” smell. By which I mean that whenever I use this, I immediately think of the smell when I walk pass the Lush store. It’s that smell. The Lush smell. Lush Once Upon A Time Body Lotion OK here’s the official description: Once upon a time, a magical Christmas fairy had an idea. He took the apples from a special tree and turned them into an apple infusion to refresh skin. A drop of almond and organic jojoba oils were added to moisturise. Lush Once Upon A Time Body Lotion The paste is also not thick. It has a slight green tint to it. After application, I feel like this one is lighter than Dream Cream. Lush Once Upon A Time Body Lotion And because it was also on sale, I just had to stock up! Lush Once Upon A Time Body Lotion Lush Softy Foot Lotion Lastly is the Softy Foot Lotion, I actually bought this for my boyfriend, because his feet were cracking up so bad. As it turns out, I also love it too. I always ask him “what are you using” whenever he’s putting on his socks. And he’d? say “the lush foot cream”. Lush Softy Foot Lotion Official description: A gentle lotion to get your feet back into tiptoe condition. Rich cupuacu and Fair Trade organic cocoa butters are a dream to rub in, while marshmallow root and almond oil soften. A beautiful blend of lavender, begamot and sandalwood essential oils, this softy will have you putting your best foot forward in no time. Lush Softy Foot Lotion OK lastly is something very unique to Lush. I have never seen this kind of product anywhere else before, and I’m quite sure if there were one, Lush would have been the first store to introduce it. The Body Conditioners, Lush Body Conditioners Now I bet there are many of us who don’t know what a body conditioner is. Is it a body lotion, or a hair conditioner? The answer is: its a combination of those two things. It is a body cream which you use in the shower, like how you use a hair conditioner.
- Right before you finish showering, massage the paste into your skin.
- Then rinse and that’s it.
- It will stay on your skin like a hair conditioner and its pretty much as moisturizing as putting on a body lotion after the shower – but more convenient.
- Everything is all done in the shower.
- No need to pull up your sleeves to put on body lotion.
Just one note, when you towel dry your body, don’t rub on your skin or the paste will be rubbed away. Just dab dab your skin with the towel. Lush mini pots Lush Christingle Body Conditioner First up is Christingle Body Conditioner. Doesn’t that blue colour cheer you up already? Lush Christingle Body Conditioner Here’s the official description: If you want a tingletastic start to the morning, this body conditioner is mint for you. Menthol crystals will tantalise from the tips of your fingers to your toes, brightening skin. Peppermint and spearmint oil will wake up the senses, so you’re ready to mingle. Lush Christingle Body Conditioner What I love about this blue thingy is the peppermint and spearmint in it. After i finish showering, there’s a cooling sensation immediately and it lasts for about 40 minutes. I think it is great for hot and humid countries. However, I don’t think this will be good in cold weather, cause it will just make you even colder after you finish showering! Lush Christingle Body Conditioner Also on another note, it does have a very strong mint scent, that my boyfriend says “smells like toothpaste”, so I think you should try this instore before buying. I have also noticed that this product isn’t available in the Lush UK or US site. Maybe it’s only available only in hot countries. Lush Christingle Body Conditioner Lush Buck’s Fizz Body Conditioner Next is Buck’s Fizz Body Conditioner. I love the official description: You gotta pop the top, And then you gotta shower down, ‘Cause if you believe that the Fizz can cheer you up, Make the bathroom your playground! And soon you will find, That fresh grapefruit, Brazillian orange and lime, Are waking your mind up! A bucks fizz breakfast boost packed full of organic jojoba and Kalahari melon oils. Lush Buck’s Fizz Body Conditioner This one is orange! And it has a fruity scent. You can literally smell the grapefruit, orange, and melon. Lush Buck’s Fizz Body Conditioner Lush Snow Fairy Body Conditioner Official description: Candy floss water sets the scene, evoking the excitement of enchanting fairgrounds and disappearing bites of sugary fluff. To enter this otherworldly carnival, you need only step into the shower. Smooth the rich, buttery conditioner over your entire body and as you do, you’ll rise above it all on a ferris wheel of saccharine, fairy tale sweetness. Lush Snow Fairy Body Conditioner To be honest I only bought this because it was on sale. And to be honest I don’t really like it. It smells heavily of candy floss, just too sweet and too cherry-like for me (I hate the small of cherry because it reminds me of a medicine I used to take when I was a kid). But if you like candyfloss, go for it. Lush Snow Fairy Body Conditioner Lush American Pie Body Conditioner Next is American Pie Body Lotion (limited Edition). Now if you can guess, this sounds familiar doesn’t it? Well this scent is in the same family as the American Cream range, and of course I had to buy it! And since it’s limited edition, I had to stock up on it as well. Lush American Pie Body Conditioner Official description: Who can resist a dessert? You’ll be left wanting more after lavishing this deliciously moisturising body conditioner all over your body. Rich lashings of Fair Trade shea and murumuru butter sink into skin and hydrate, while delectable scents of fresh strawberry infusion and vanilla absolute linger – the icing on the cake. Lush American Pie Body Conditioner Whenever I wash my hair and use the American Cream Conditioner, I always use the American Cream Shower Gel followed by this Body conditioner so all parts of my body smell the same! Even though the scent isn’t 100% exactly like American cream, its close enough. Lush American Pie Body Conditioner I mean come on, Lush has a whole shelf of perfumes. Most of them are made from existing popular scents. When will you start selling American cream!? I know for a fact that they made it in the Lush Kitchen for a limited time but that was after I left London and it was never launched again. I’m so sad. Lush perfume shelf Lush American Pie Body Conditioner And lastly, my favourite body conditioner of all time. Ro’s Argan, Lush Ro’s Argan Body Conditioner I first tried Ro’s Argan when I was studying in London. I was super into rose scented products at the time, and the Lush people recommended this to me. At first I was reluctant to try a “body conditioner” but I finally gave it a try. Lush Ro’s Argan Body Conditioner OK Let’s look at the official description: Pick the finest rose absolute and rich brazil nut oil, entwined with cypress leaf and vanilla pod infusions. Exquisite beyond compare. Beautiful Damask roses fragrance the skin, while hand-churned shea butter from Ghana lavishes your body in luxury.
- Gather a luxurious handful and sweep all over the body, then gently rinse and pat dry for sensationally soft skin.
- Sumptuous, smooth conditioning is provided by marrying Brazil nut oil with opulent argan oil.
- Damask rose petals are picked at dawn in Senir, Turkey, when their exquisite scent blooms strongest.
The rose absolute and oil obtained from these petals soothes and calms skin. I feel like Ro’s Argan is quite heavy, compared to other Lush body conditioners. But that’s a good thing! My skin feels super moisturising! Lush Ro’s Argan Body Conditioner And here’s family photo of my body creams and conditioners. Lush Body Creams and Conditioners Man I just love all these vivid colours in the pots! Lush pots And I almost forgot! Because Lush is the most environmental friendly store in the world, they of course encourage recycling! So once you’ve used up all the products, you can bring back 5 empty pots to exchange for a Fresh Face Mask for free! Isn’t that amazing? This also lets me try different fresh masks at the same time too. It’s a great policy. Lush pots Lush also has many other interesting products like bath bombs and bath soaps. However I don’t own them at the moment because I don’t have a bath tub. I usually take them on vacations with me and use the bathtub at the hotel. It just makes the vacation even more relaxing! Lush Bath Bombs There are also various gift sets for every occasion. And they always come out with new sets for special occasions all the time. However I have to warn you that, buying the set doesn’t mean that you get the products at a bargain. Normally when you buy sets, the individual products come out to be cheaper right? Well it doesn’t work with Lush. Lush Gift Sets I that’s it I guess. I’ll muster up the courage to write another Lush post once I try more products. I hope to review the fresh face masks, perfumes, soaps, and bath bombs as well. Lush Mega Bangna Most Popular, Editor’s Pick, Face February 28, 2019 lush, body lotion, body conditioner, shampoo, hair conditioner, face mask, shower gel, body scrub, bath bombs, shower, body cream, foot lotion
Is Lush really vegan?
100 Percent Vegetarian | Lush Fresh Handmade Cosmetics All our products are 100 percent vegetarian and 95 percent of them are completely vegan. Being vegetarian is something we’ve always been passionate about, and we’re always looking for vegetarian alternatives to ingredients that are typically derived from animals. We do use ingredients like honey and lanolin in a few of our products, which is why our product range is only 95 percent vegan. However, when we do source these non-vegan ingredients, we work tirelessly to ensure they come only from suppliers as staunch about their own cruelty-free practices as we are—and we’re always actively researching new ingredients and new formulas that allow us to create vegan alternatives for some of our most beloved products.
Does Lush use harsh chemicals?
Does Lush use parabens? – Lush prefers to use natural preservatives and we are working hard on eliminating all synthetic preservatives from our products. In the meantime, however, we use a maximum of two synthetic preservatives in any one product. Generally, this is either a team consisting of two types of parabens: methylparaben and propylparaben, or a team consisting of the chemical compound phenoxyethanol/2-phenoxyethanol and an alcohol called benzyl alcohol.
Why does Lush smell so strong?
McCoy cutting Lush’s soap. Some full size wheels can weigh up to 15kg Behind its huge following, Lush has an in store experience which quite literally sticks with those who enter the premises. “Any time you get into a train or elevator you can feel people sniffing and thinking, ‘Oh, there must be someone from Lush in here,'” says McCoy.
“Standing in line at the bank, too, everyone’s like ‘Are you from Lush?’ The smell permeates.” If you’re drawn in off the street by the delectable smells, don’t expect the source of the scent to be narrowed down to just one product. “People come in all the time and say ‘What’s that wonderful smell, can I buy that?’ I’m like ‘Sure, let me wrap the whole shop for you,'” McCoy says.
She says the company ‘romances the olfactory nerve’ in customers’ noses with its perfumed products. “When you smell something, you get a memory triggered in your mind, and we work a lot with that. People can come in after 10 years and they’re transported back to the first time they came in with their boyfriend,” she says.
The secret to Lush shops’ powerful scent is it’s actually an environmental choice. The company keeps soaps and bath bombs “naked” to use as little plastic and packaging as possible. McCoy says the smell is a mixture of everything that’s unpackaged. The majority of products are handmade in Lush’s factory in Australia, except for the facemasks, which are made near Auckland in Silverdale.
If the products smell good enough to eat, that’s because they almost are. Ingredients used in products include fresh fruit and vegetables, honey and beeswax. The shop’s fit out also plays into this idea. Blackboard-like signage featured around the store testifies to the days when Lush was starting out and used the cost-friendly solution of blackboards and chalk to make signs.
- Now, the strategy gives the shop a marketplace feel.
- Colourful bath bombs of all shapes and sizes are spread out in bowls on a table, resembling fruit baskets at a marketplace.
- Tubs of facemask product are chilled on ice in large metal bowls with fruit toppings.
- The soap display looks like a cheese deli, with stacks of smaller square bars and big wheels.
Actually eating the products is discouraged, but that doesn’t dissuade people from trying. McCoy says staff have found crackers next to face masks, which someone has tried to dunk in and eat, as well as bite marks in soap bars. She says Lush’s customer service is why the shop is a fan favourite.
- I think the expectations of our staff are a lot higher than at many places, so staff are really highly trained,” McCoy says.
- New staff undergo an eight-hour induction training process, which includes a history of the company, ingredient information, demonstrations and how to use products.
- Every month there’s a three-hour training session for staff, and twice a year a training session with a staff trainer from Australia.
McCoy also attends managers meetings in Australia three times a year. Unlike some shops, where workers barely crack a smile while saying from afar, “You happy just browsing?” the enthusiasm of Lush staff is infectious. They bound over, get in a customer’s personal space bubble and talk to them about who they are, what they’re after and offer to try products on their skin.
“We don’t look at our customers like money that’s walking in the door, we look at them as humans that are getting the opportunity to try a beautiful product,” she says. “When I’m training new staff, I say, ‘If someone walked into your living room, would you just let them walk around and peruse your things or would you start a conversation with them?'” “Customers have cried and customers have hugged me.
It’s wonderful experience talk to people, massage a product onto them and make them feel good.” They also don’t market products as gender specific. Although there are products specifically for men, like moustache wax, McCoy says staff don’t just steer men in the direction of all the blue or citrus-smelling products.
- A really big message that Lush promotes is there’s no reason to think a man won’t want something pink,” she says.
- Our most popular product at Christmas is Snow Fairy, a hot pink, glittery shower gel that smells like bubble gum.
- It’s so many mens’ favourite product.” As for competition from the shopping online phenomenon, McCoy says the sensory experience makes the trip to the store worth it.
“Imagine looking at a golden egg bath bomb, versus picking it up and getting glitter all over you for the rest of the day,” she says. “It’s a real hands on experience.”
Are there chemicals in Lush?
At Lush we minimise the use of synthetics and preservatives – 65% of products are self-preserving. We take special care to ensure we use only the safest and mildest preservatives we know.
Are Lush bath bombs toxic?
Are bath bombs safe? – In a word, yes. Originally, our bath bombs were created for those whose skin was too sensitive for bubble baths, but everyone is different and what works for one person might not work for another. If you’re using bath bombs and bubble bars on the regular and they don’t bother you, then you’re good.
Is Lush more sustainable than the Body Shop?
For this research I decided to choose the company “Lush cosmetic”. It was founded by Mark Constantine and Liz Weir (who created the bath bomb) in 1995. They promise to make products from fresh organic fruits and vegetables, essential oils and safe synthetics.
- Their goal is buying ingredients only from companies that don’t conduct test on animals.
- Who do you think the web site is targeting: the website gives quick access to all the information needed to know the brand.
- They present their goals and links to articles about the environment and how their products are made in order to be more transparent with their consumer.
The homepage also tells us about their new product line centered on the notion of giving back to community and conservation projects. The brand target any consumer who is interested in taking care of themselves and who have an interest in the environment and the wellbeing of the animals. Based on Lush’s commitment to its manufacturing processes, we can say that many people within Lush’s target market are either vegetarian or vegan.
- So the current target audience for LUSH are young, professional women ages 20-35 who desire eco-friendly products (“Digital Strategy Lush- Your Daily Dirty Routine,” 2014).
- Their customers are defined as “SEGOR”, which refers to someone with sustainable, ethical, green, organic or responsible attributes (“CASE STUDY – LUSH: Pure and Simple,” 2006).
They value a positive in-store experience, and are more likely to buy products if they can test them beforehand and receive advice about the product’s quality. It is important for them to be a part of the creating and designing process of a product (Carr, 2017). Additionally, mothers with children are a key target market for LUSH because these women tend to be more conscience of what goes on or into their bodies in their child’s best interest. According to CASE STUDY – LUSH: Trends in the organic personal care market,” 2006, 42% of expectant mothers deemed consumption of organic goods to be of top importance.
This target is technology savvy and are constantly up to date with multiple media channels (“Digital Strategy Lush- Your Daily Dirty Routine,” 2014). Another target would be the young consumer, they are more likely to change brands often for the sake of variety and novelty. And they would like to buy things that their friends or neighbors would approve.
They also more willing to pay more for environmentally-friendly products and look for special offers. Competitors One of Lush competitor is the body shop, The company produce both nature-inspired and cruelty-free products. Their products are comparable to those of Lush (hair, skin care, make up).
- While they have their own shop, their products are also sold in through larger companies, such as Ulta.
- The Body Shop uses less creative and eco-friendly packaging than LUSH, which gives LUSH an advantage in the eyes of both artsy and environmentally-conscious consumers.
- Moreover, according to LUSH’s Director of Brand Coordination, Brandi Halls, people prefer LUSH’s in-store experience over other beauty stores, as it is more interactive and personal (Carr, 2017).
Origins Cosmetic : it is a higher-end cosmetics company that sells similar organic beauty and skincare products to those of LUSH. On their website, we can see that they use “earth-friendly practices” to create their products. In fact, according to their “Our Commitment” page on their website, Origins is one of the most environmentally friendly companies out of Lush competitors, and they use this as a main selling point. References:
“Our stance on fait trade” https://uk.lush.com/article/our-stance-fair-trade
“Is lush an ethical company? https://uk.lush.com/article/lush-ethical-company
Sarah Vizard, “Lush on its journey to provide ‘the ultimate customer experience”, 22 January 2018 (Accessed 1 December 2018) https://www.marketingweek.com/2018/01/22/lush-ultimate-customer-experience/
Ilyse Liffreing, “Why Lush features men and women alike in its marketing ” May 15, 2018 (Accessed 1 December 2018) https://digiday.com/marketing/lush-features-men-women-alike-marketing/
Brand Strategy, (case study) “LUSH: Pure and simple”, 14 June 2006 (Accessed 05 December 2018) https://www.highbeam.com/doc/1G1-147029302.html
New Media, Drivers License Seminars, “Digital Strategy Lush- Your Daily Dirty Routine,” 2014 (Accessed 05 December) https://newmediadl.cas.msu.edu/homework/1670/140648 Origin Cosmetics website http://www.origins.com / https://www.origins.com/customer-service-faq
Is Lush more sustainable than the Body Shop?
For this research I decided to choose the company “Lush cosmetic”. It was founded by Mark Constantine and Liz Weir (who created the bath bomb) in 1995. They promise to make products from fresh organic fruits and vegetables, essential oils and safe synthetics.
Their goal is buying ingredients only from companies that don’t conduct test on animals. Who do you think the web site is targeting: the website gives quick access to all the information needed to know the brand. They present their goals and links to articles about the environment and how their products are made in order to be more transparent with their consumer.
The homepage also tells us about their new product line centered on the notion of giving back to community and conservation projects. The brand target any consumer who is interested in taking care of themselves and who have an interest in the environment and the wellbeing of the animals. Based on Lush’s commitment to its manufacturing processes, we can say that many people within Lush’s target market are either vegetarian or vegan.
So the current target audience for LUSH are young, professional women ages 20-35 who desire eco-friendly products (“Digital Strategy Lush- Your Daily Dirty Routine,” 2014). Their customers are defined as “SEGOR”, which refers to someone with sustainable, ethical, green, organic or responsible attributes (“CASE STUDY – LUSH: Pure and Simple,” 2006).
They value a positive in-store experience, and are more likely to buy products if they can test them beforehand and receive advice about the product’s quality. It is important for them to be a part of the creating and designing process of a product (Carr, 2017). Additionally, mothers with children are a key target market for LUSH because these women tend to be more conscience of what goes on or into their bodies in their child’s best interest. According to CASE STUDY – LUSH: Trends in the organic personal care market,” 2006, 42% of expectant mothers deemed consumption of organic goods to be of top importance.
This target is technology savvy and are constantly up to date with multiple media channels (“Digital Strategy Lush- Your Daily Dirty Routine,” 2014). Another target would be the young consumer, they are more likely to change brands often for the sake of variety and novelty. And they would like to buy things that their friends or neighbors would approve.
They also more willing to pay more for environmentally-friendly products and look for special offers. Competitors One of Lush competitor is the body shop, The company produce both nature-inspired and cruelty-free products. Their products are comparable to those of Lush (hair, skin care, make up).
While they have their own shop, their products are also sold in through larger companies, such as Ulta. The Body Shop uses less creative and eco-friendly packaging than LUSH, which gives LUSH an advantage in the eyes of both artsy and environmentally-conscious consumers. Moreover, according to LUSH’s Director of Brand Coordination, Brandi Halls, people prefer LUSH’s in-store experience over other beauty stores, as it is more interactive and personal (Carr, 2017).
Origins Cosmetic : it is a higher-end cosmetics company that sells similar organic beauty and skincare products to those of LUSH. On their website, we can see that they use “earth-friendly practices” to create their products. In fact, according to their “Our Commitment” page on their website, Origins is one of the most environmentally friendly companies out of Lush competitors, and they use this as a main selling point. References:
“Our stance on fait trade” https://uk.lush.com/article/our-stance-fair-trade
“Is lush an ethical company? https://uk.lush.com/article/lush-ethical-company
Sarah Vizard, “Lush on its journey to provide ‘the ultimate customer experience”, 22 January 2018 (Accessed 1 December 2018) https://www.marketingweek.com/2018/01/22/lush-ultimate-customer-experience/
Ilyse Liffreing, “Why Lush features men and women alike in its marketing ” May 15, 2018 (Accessed 1 December 2018) https://digiday.com/marketing/lush-features-men-women-alike-marketing/
Brand Strategy, (case study) “LUSH: Pure and simple”, 14 June 2006 (Accessed 05 December 2018) https://www.highbeam.com/doc/1G1-147029302.html
New Media, Drivers License Seminars, “Digital Strategy Lush- Your Daily Dirty Routine,” 2014 (Accessed 05 December) https://newmediadl.cas.msu.edu/homework/1670/140648 Origin Cosmetics website http://www.origins.com / https://www.origins.com/customer-service-faq
Does Lush use animal products?
Your Guide to Cruelty-free Shopping | Lush Fresh Handmade Cosmetics This holiday season, Americans estimate they’ll spend an average of $967 on gifts, decorations and food. That’s a lot of buying power! If you think about every one of those dollars as supporting the ideals of the retailer or manufacturers you’re buying from, it’s a huge opportunity to make a positive impact.
So why not use it to support cruelty-free companies? At Lush, we define cruelty-free as only using vegetarian ingredients and adhering to a strict anti-animal testing policy. We never test our finished products on animals and won’t buy ingredients from suppliers who conduct or commission animal tests either.
In this way, we’re using our buying power to support like-minded suppliers which results in fabulous cruelty-free cosmetics. Anything you buy from Lush is and never tested on animals. We know that choosing cruelty-free products and services can seem tough, which is why we’re here with a few easy tips:
What is the least eco-friendly company?
5. Coca-Cola – In the annual report mentioned above by Break Free From Plastic, Coca-Cola was ranked as the world’s number 1 plastic polluter, it’s second consecutive year at the top. In 2020, the company came under fire when it announced that it would not abandon plastic bottles, saying that they were popular with customers.
Despite this, the company is adamant that it is making progress in tackling packaging waste. At the time, a spokesperson said, “Globally, we have a commitment to get every bottle back by 2030, so that none of it ends up as litter or in the oceans, and the plastic can be recycled into new bottles. Bottles with 100% recycled plastic are now available in 18 markets around the world, and this is continually growing.” Then, in June 2021, environmental organisation Earth Island Institute filed a lawsuit against the beverage giant for falsely advertising that it is sustainable and eco-friendly despite being the largest plastic polluter in the world.
You might also like: Greenwashing: What is it, Why is it a Problem, and How to Avoid It