What is Le-Vel Thrive? – Le-Vel Thrive found online at le-vel.com is a Multi Level Marketing (MLM) company that claims to help people like you and me achieve a premium lifestyle that apparently guarantees peak physical and mental Le-Vels in 8 weeks. Thrive by ‘Le-Vel was co-founded by Jason Camper and Paul Gravette in 2013 with the founders claiming they have over 41 years combined experience in the industry.
What kind of company is Thrive Causemetics?
About Us | Thrive Causemetics 
We’re Changing the Beauty Industry for Good Thrive Causemetics® was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering diverse communities.
Thrive Causemetics® is Bigger Than Beauty® : For every product you purchase, we donate to help communities thrive, We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens or sulfates.
All of our high-performance cosmetics are developed at Thrive Causemetics® Lab—we control every step of the product development process, and a large part of it is product suggestions from you! With over a decade of experience as a makeup artist, beauty product designer, and formulator, Karissa has traveled the world sourcing powerful ingredients to create clean formulas with skin-loving properties.
Her passion for empowering individuals of all walks of life through the gift of beauty has taken her from backstage at New York Fashion Week to working with an impressive roster of high-profile clients. Thrive Causemetics® is a movement that anyone can join. Thanks to you, we’ve been able to empower and inspire countless lives.
: About Us | Thrive Causemetics
Is Thrive cosmetics a real company?
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Thrive Causemetics is a mission-driven makeup company created in 2015. The brand is known for its easy-to-use formulas and philanthropic efforts. One editor tested the entire makeup line to see which products are worth the hype.
If you’ve spent any time on social media, then you’ve likely come across someone using products from Thrive Causemetics, The brand is lauded by influencers, makeup artists, and beauty enthusiasts alike — and for good reason. The line was created in 2015 after founder Karissa Bodnar ‘s best friend died from cancer.
The loss inspired Bodnar to create a makeup brand that immunocompromised people could safely wear while empowering women all over the globe. One of the company’s biggest efforts is to make the world a better place. With every Thrive Causemetics product purchased, the brand donates that same product or gives a monetary donation to charitable and philanthropic causes, such as the National Breast Cancer Foundation, the University of Louisville Breonna Taylor Memorial Scholarship Fund in Nursing, and the Los Angeles Fire Department Foundation.
Not only is the brand socially responsible, but the products also pack a punch. They are pigmented, inclusive, and smart, exactly what a beauty line needs to stand out in this market. With a range covering everything from complexion, eyes, and lips, the line would be well suited for beginners and expert makeup artists alike.
Who are Thrive Causemetics competitors?
Thrive Causemetics’s competitors include Hims, IL Makiage, Honest, Glossier.
Is Thrive Causemetics non profit?
Thrive Causemetics Founder Karissa Bodnar on Charitable Beauty Brands, Thrive’s Best-Selling Products, and More Welcome to, a reoccurring series in which we spotlight the power players driving the beauty world forward. Consider this your chance to steal their get-ahead secrets, and grow from the real-life lessons they’ve learned on the job.
The next time you go to re-stock your mascara, you’ll also be helping a woman in need. That is, if the mascara is by, The vegan, cruelty-free beauty brand founded by Karissa Bodnar donates a product or monetary donation to a non-profit organization supporting women for every purchase made. Thrive gives to five different pillars: domestic abuse, cancer, homelessness, re-entering the workforce, and veterans.
In just five years, Bodnar has turned the company she started in her one bedroom apartment into a multi-million dollar business that’s donated over $100 million in beauty products and cash to non-profit organizations. All by the time she turned 30. But giving back isn’t the only thing that sets Thrive apart in the beauty industry.
Thrive’s loyal customers, called the Thrive Tribe, are completely involved in all aspects of the brand. “Whether it’s product, the design of the website, troubleshooting on the website, designing the makeup bags that come with every order, and suggesting charities for donations,” the founder says. Here, we caught u with Bodnar to find out how Thrive Causemetics chooses the charities it supports, how they involve customers when making products, why approachable, charitable beauty brands are becoming popular, and more.
What inspired you to start Thrive Causemetics? I started in the industry as a makeup artist and ended up in product development at L’Oréal in the company’s luxury division. The idea for Thrive first came to me back in 2014, but I didn’t launch the brand until much later.
I wanted to create a brand that was truly giving back and empowering women through beauty. The way I wanted to do that at first was through product donations. Now we also donate funds as well, but when it I started the brand it was really about donating products to women who were going through a tough time in life.
We give to organizations that support women effected by domestic abuse, cancer, homelessness and re-entering the workforce, and veterans. Since we’ve launched in 2015, we’ve donated over $100 million worth of product and cash to the organizations we work with.
- How do you decide where the donations go, and which organizations get products or cash? We practice what we call responsive giving.
- This means we’re donating where there’s the most need as well as what is needed.
- We sell one mascara every five seconds and we’ve donated millions of mascara at this point, but if a charity we partner with is looking for false lashes, we will make sure to donate that specific product.
If needed, we’ll do a separate production run of a product to ensure that the charity gets exactly what they need for the women they’re supporting. My goal from the beginning was to be able to donate a full bathroom-worth of products to women. One example of how we donate cash is when the wildfires hit Northern and Southern California in 2018.
We donated 100% of the profits from our website to five different charities that our community connected us with. That wound up being over a quarter of a million dollars. Our Thrive Tribe also recommends specific charities and our internal giving team that manages the flow of donations will reach out to them.
We now work with hundreds of charities around the world. Thrive does everything internally from product development to e-commerce. What were the challenges of building the brand without any outside help or endorsements from celebrities or influencers? I’m not an influencer or a celebrity so I didn’t start with any type of platform.
- Overall, the challenge is you have to be incredibly creative.
- You have to throw the rule book out the window and how you think about product development.
- For example, I have really sensitive eyes and couldn’t find an eyeliner that would stay on without burning them.
- So, my goal was to create a waterproof eyeliner that would stay on for 24 hours but is also not going to make my eyes turn red.
I actually made the formula in my kitchen, but I collaborated with optometrists for testing. Because we were able to successfully make it, we sell millions of eyeliner every year, and that’s the product that put us on the map. It was always our customers that got the word out; the everyday woman that wanted a better-for-you product that did more.
- The Thrive Lab is the brand’s way of crowd-sourcing during product development.
- How does customer input influence how the products are made? What I love about working with the Thrive Tribe is that it allows us to understand exactly what our consumer is looking for.
- We essentially have a huge focus group, and we send lab samples out to our customers which is why our product development takes longer that it typically would.
For example, when we were developing our, we did clinical testing and worked with thousands of women, including celebrities, celebrity makeup artists, our employees, and our Thrive Tribe. They’re the reason we created an inclusive shade range for our CC cream.
- If you look on the market, most CC creams only have around five shades.
- We wound up coming out of the gate with 18 shades because we were able to test it in real life with our customers and beneficiaries.
- When you’re selling with a third party, it isn’t always possible to have a personal connection like this with your customers.
The Liquid Lash Extensions Mascara went viral when you launched it. Were you surprised by this? Are there any other products you’re really proud of? The was surprising because the eyeliner had been so successful for us and that’s really what turned us into a multi-million dollar brand.
I’m always cautiously optimistic when we launch things, but for a product to immediately sell out and then continuously sell out and now have a high sales volume is a testament to creating a product with your consumer and removing the ego around it. I think a lot of luxury brands want to tell the consumer what they want and we take the exact opposite approach.
I want Thrive Causemetics to be known as the kind girl in beauty. Another product that really surprised me was the we launched in 2018. We never launched a skincare product before, but one weekend in the lab and played around with making a sleep mask. I gave samples to around 100 consumers and all of them loved it.
When that product finally came out, it was kind of like an overnight sensation for us. We’re so rooted in color, but I’m proud of the success we’ve had in skincare and we’ve since launched more products in partnership with our Thrive Tribe. VIDEO: Double Cleansing Is the Foolproof Way to Really Get All of Your Makeup Off Beauty brands traditionally have a level of aspiration attached to them.
Today, more people seem drawn to approachable brands like Thrive that also give back. Why do you think there’s a shift? Personally, as a millennial consumer I will absolutely buy the product that’s giving back or making a difference in the world if it’s the same or better.
I think Thrive Causemetics is this movement and mission where the only barrier to join is literally just following us on social media to see the impact you can have on the world. Buy a mascara or cleanser and you know something good is happening. It’s exciting, and I’m glad that other beauty brands are doing the same.
We’re a large brand now, but I started this business out of my one bedroom apartment less than five years ago and I funded it myself. I’m not a celebrity or influencer, but if I can create a company like this that’s now donated over a $100 million in product and cash, that’s extraordinary.
What is Thrive Causemetics marketing strategy?
Thrive Causemtics Marketing Channels – Thrive causemetics uses different marketing channels to promote its products. They use social media sites like Instagram, Facebook, Pinterest, and Tik Tok to increase brand awareness. They also heavily rely on customer engagement to help grow their brand.
What country is thrive cosmetics made in?
Thrive Causemetics is located in Los Angeles, California, United States.
Does thrive mascara have chemicals?
Our high-performance ingredients are always formulated without parabens, phthalates, sulfates and synthetic fragrance.
Is Fenty a clean brand?
Is Fenty Beauty Considered Clean? – Yes, Fenty Beauty is considered a clean beauty brand. They use safe ingredients and are committed to providing high-quality skincare products. The term “clean beauty” is controversial because it isn’t regulated; this means that brands can slap ‘clean,’ ‘green,’ and ‘natural’ on their products whenever they want.
In broad terms, clean beauty products are those made without ingredients shown or suspected to harm human health (source: Goop ) or the environment. To me, clean beauty is defined by mindfully created products without any proven or suspected toxic ingredients. Clean beauty products include ingredients that are made with the health of our bodies, animals, and the environment in mind.
So to conclude: A clean beauty brand sells products that don’t contain harmful ingredients for humans, animals, and the environment. Keep in mind; It doesn’t mean a brand is vegan or cruelty-free.
Is Thrive Causemetics a good company to work for?
Thrive Causemetics Reviews FAQs Is Thrive Causemetics a good company to work for? Thrive Causemetics has an overall rating of 3.3 out of 5, based on over 38 reviews left anonymously by employees.45% of employees would recommend working at Thrive Causemetics to a friend and 49% have a positive outlook for the business.
Who is the CEO of Thrive Causemetics?
Karissa Bodnar About Karissa Bodnar
Karissa Bodnar launched Thrive Causemetics, a vegan direct-to-consumer cosmetics brand, in 2015. She launched the company after a friend died of a rare form of cancer. Her “clean” cosmetics can be worn by people with compromised immune systems.Prior to starting the company, she worked as a product developer at L’Oreal in the premium skincare and color cosmetics category.She owns an estimated 70% of Thrive Causemetics, which was reportedly expecting $150 million in 2020 revenues. Thrive Causemetics raised $5 million in a fundraising led by Trinity Ventures in 2017.
Wealth History HOVER TO REVEAL NET WORTH BY YEAR
Personal Stats Age 33 Source of Wealth cosmetics, Self Made 9 Residence Bellevue, Washington Citizenship United States Marital Status In Relationship Education Bachelor of Arts/Science, University of Washington
Did you know Bodnar continues to make many of the company’s cosmetics herself. She personally created the lip mate formula in her kitchen over a weekend in 2018. Thrive Causemetics says that for every purchase made, it donates (an undisclosed amount) to a woman in need.
Is Thrive Causemetics eco friendly?
OUR PATH TO SUSTAINABILITY – When the planet thrives, communities thrive. What We Do: With every order, Thrive Causemetics offers carbon-neutral shipping. Currently, the shipping industry accounts for around 3% of global carbon emissions. By offering carbon-neutral shipping, our shipping emissions produce a net-zero amount of carbon dioxide in the atmosphere, which significantly reduces our carbon footprint.
Our Manufacturing: Additionally, Thrive Causemetics has been proactively working on improving our manufacturing process. We rely on sustainable sourcing of raw materials whenever possible, lower water consumption, the use of solar power, and more energy-efficient lighting. How We Contribute: Thrive Causemetics helps fund some of the most promising carbon-removal technologies in the world, which range from nature-based solutions, like reforestation, to more technologically advanced solutions, like direct air capture and mineralization.
We plan to make big steps toward sustainability, and we’re wasting no time in achieving that goal. Our upcoming launch of Bigger Than Beauty Skincare™ will provide a significant shift toward more sustainable packaging. New, less wasteful bottles and tubes will be made with either glass or 30% PCR materials, with a weight reduction of as much as 65% percent compared to earlier versions of our packaging.
Does La Roche Posay test on animals PETA?
Is La Roche-Posay Certified Cruelty-Free? – La Roche-Posay is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA. Since La Roche-Posay is not certified cruelty-free by a third party, no one is substantiating or auditing La Roche-Posay’s cruelty-free commitments and claims.
How is Thrive cosmetics rated?
Overview. Thrive Causemetics has a rating of 3.45 stars from 11 reviews, indicating that most customers are generally satisfied with their purchases. Thrive Causemetics ranks 213th among Cosmetics sites.
What country is thrive cosmetics made in?
Thrive Causemetics is located in Los Angeles, California, United States.
Who is the CEO of thrive?
Arianna Huffington – Founder and CEO – Thrive | LinkedIn.