What Is Mary Kay Cosmetics?
Mary Kay, Incorporated, often called Mary Kay Cosmetics, a fully integrated manufacturer and global distributor of more than 700 personal care and beauty products, is a privately held corporation headquartered in Addison, Dallas County, Texas, with multiple nationwide distribution centers and sales in more than thirty-five countries worldwide.
- In 2012 Mary Kay recorded $3 billion in sales and was one of the largest direct sellers of skincare products in the world.
- As of 2021, the firm employed approximately 5,000 employees and had a sales force of at least 2.4 million independent beauty consultants, and in 1984 claimed more women earning over $50,000 in annual commissions than any other United States company.
Its 453,000-square-foot Lewisville manufacturing facility, which opened in 2018, replaced its Dallas facility built between 1968 and 1980 on over eleven acres, houses company operations, including processing, packaging, warehousing, offices, and research and development laboratories. In 1963, with just $5,000, Mary Kay (Mary Kathlyn Wagner), a native of Hot Wells, Texas, started the company, then called Beauty by Mary Kay, with her son Richard’s help in a tiny storefront in downtown Dallas. She based the company’s structure on her previous job in direct sales with Stanley Home Products.
She started with Stanley in 1938 to make enough money to enable herself and her first husband to move out of her mother’s house. She worked and was taking pre-med classes at the University of Houston when her husband deserted her. Her came fter Three weeks later she attended the company’s annual Dallas convention, witnessed the year’s Queen of Sales win an alligator handbag, and became determined to succeed at sales.
Awarded only a trophy as the next year’s winner, she later carried an alligator briefcase with her initials in gold. As a single mother, direct sales allowed her the flexibility she needed as a single mother. She enlisted her three children to pack products and began full time work for Stanley.
- Thisalso began her son Richard R.
- Rogers’s lifetime career as her business partner.
- Although Mary Kay displayed a talent for recruiting and marketing, she was denied the title of unit manager that she felt she deserved.
- In 1952 she left Stanley to work for World Gift Company, a Dallas home accessories firm, where she was instrumental in extending distribution to forty-three states in eleven years and was eventually made a member of the board of directors.
When she still saw her ideas ignored after achieving board status, Mary Kay resigned in 1963. By listing successes and failures in her direct sales experience, Mary Kay wrote the outline for a new company that lacked only a product. She subsequently purchased the formulas of a group of skin care products and created her own line of skin care and cosmetics products. Mary Kay’s most important innovation was to utilize independent businesswomen by recruiting a sales force independent of her company. The firm sells its products at wholesale prices to a world-wide network of as many as 250,000 independent Mary Kay consultants, each of whom receives a 40 to 50 percent markup on products sold at retail prices through personal customer networks.
Although not employees of Mary Kay in a traditional benefit sense, the sales force is educated in selling techniques by the company, which stresses that each “consider herself Mary Kay” to project the founder’s charisma and selling ability. Consultants are encouraged to “fake it till you make it,” with the understanding that “You are in business for yourself, but not by yourself.” Top saleswomen receive pink Cadillacs, vacations, and diamond rings at annual seminars, which encourage them to set and reach personal goals, much like Mary Kay’s alligator bag.
The use of Mary Kay pink extends to its fleet of eighteen-wheeler trucks used to transport cosmetics to Mary Kay distribution centers. Mary Kay Cosmetics expanded geographically in 1970, after a 1968 public offering in the over-the-counter stock market enabled the firm to open its first distribution center outside of Dallas. Mary Kay acquired its first subsidiary in the international market in Australia in 1971, followed by outlets in Canada in 1978, Argentina in 1980, Germany in 1986, Mexico in 1989, Taiwan in 1992, Japan in 1994, and China in 1995. In addition to the company’s primary manufacturing plant in Dallas, Texas, they also open their first overseas manufacturing plant in Hangzhou in 1995 to produce products for their Asian market.
In 1996 wholesale sales reached $1 billion, and the company expanded into the Ukraine and the Czech Republic. The next year they opened a manufacturing plant in La Chaux-de-Fonds, Switzerland, to supply their European market; however, the plant closed in 2003. In 2018 the Mary Kay Incorporation opened a 453,000 square-foot, $100 million facility for global manufacturing and research and development in Lewisville, Texas.
Although they pulled out of Australia and New Zealand in 2020, the company was in nearly forty countries in 2021. Instead of pink Cadillacs, top sales directors received pink Opel convertibles in Australia, pink Ford Mondeos in Russia, pink Honda Civics in Brazil, and pink Mercedes-Benzes in China and most of Europe.
In 1985, through a leveraged buyout, the company was returned to private ownership by Richard Rogers and Mary Kay Ash. In 1991 Mary Kay announced a $3 million settlement with the Internal Revenue Service to end a $29 million claim by IRS officials resulting from the company’s 1985 leveraged buyout by Mary Kay’s family members.
In response to the public criticism by animal rights groups in 1989, Mary Kay Cosmetics issued a moratorium on its use of laboratory animals for consumer product development and safety testing and formed a panel of experts to advise its researchers on alternatives.
In the 1990s the company shared its findings with groups such as the Johns Hopkins Center for Alternatives to Animal Testing and supported academic research on alternatives through direct grants to scientists at CAAT and the University of Texas. Mary Kay was active in organizations dealing with health care issues both locally and nationally and guided the company to help with these concerns, especially when they concerned women ( see WOMEN AND HEALTH ).
Later married to vitamin industry executive and retired wholesale manufacturer’s representative Mel Ash, she became a leader in the fight to find a cure for cancer after her husband’s death from the disease in 1980. She twice served as the honorary chairman of the Texas Breast Screening Project; lobbied for Texas legislation to require insurance companies to cover mammograms; participated in projects of the American Cancer Society, the Susan G.
- Omen Breast Cancer Foundation, the St.
- Paul Research Center, and the Dallas YWCA; and is a frequent speaker to women’s organizations and others.
- The firm contributes to the North Texas Food Bank and provides a mobile mammogram unit for members of its sales staff.
- In 1987 Mary Kay Ash became chairman emeritus and her son Richard took her place.
She remained active in the company until she suffered a stroke in 1996. She later died on Thanksgiving Day, November 22, 2001. In 1996 the Mary Kay Ash Charitable Foundation was established and continued to fund breast cancer research and support for survivors of gender-based domestic violence. Between 2000 and 2001 the foundation donated $58 million to domestic violence shelters.
Is Mary Kay a good makeup company?
Mary Kay received 58 awards and recognition honors in 2021—here are its major brands, acquisitions, key beauty executives & more. Mary Kay is #18 on our Top Global Beauty Companies 2022 Report. Below is a look at the company’s 2022 highlights, recent acquisitions, best-selling brands and latest innovations.
What is Mary Kay most known for?
QUICK FACTS –
Name: Mary Kay AshBirth Year: 1918Birth date: May 12, 1918Birth State: TexasBirth City: Hot WellsBirth Country: United StatesGender: FemaleBest Known For: Entrepreneur Mary Kay, founder of Mary Kay Inc., built a profitable business from scratch that created new opportunities for women to achieve financial success.Industries
Journalism and NonfictionBusiness and Industry
Astrological Sign: TaurusDeath Year: 2001Death date: November 22, 2001Death State: TexasDeath City: DallasDeath Country: United States
We strive for accuracy and fairness.If you see something that doesn’t look right,!
What makes Mary Kay different?
Superior Products – The Mary Kay philosophy is simple: we will deliver on every product promise that we make. Mary Kay Inc. spends millions of dollars and conducts more than 500,000 tests to ensure that every Mary Kay ® product meets the highest standards. Read about our research and development >
Who makes Mary Kay cosmetics?
Mary Kay For the Greek landscape photographer, see, For the American actress, see, For the guitarist and performer, see, Multi-level marketing company Mary Kay Inc. TypeIndustryFoundedSeptember 13, 1963 ; 59 years ago ( 1963-09-13 ),, Headquarters, Texas, U.S. Key people
- Richard R. Rogers,
- David Holl,
- Ryan Rogers,
- Deborah Gibbins,
Products, RevenueUS$2.7 billion (2022) Number of employees Staff 5,000Salespeople 3.5 million worldwide (2015) Website Mary Kay Inc. is an American privately owned company. According to, Mary Kay was the sixth largest network marketing company in the world in 2018, with a wholesale volume of US$3.25 billion.
Do celebrities use Mary Kay?
Celebrity Makeup Looks by Mary Kay products | Celebrity makeup, Celebrity makeup looks, Mary kay From katherynlovesmarykay.blogspot.com Yes celebrities use Mary Kay.It is absolutely one of the best products on the market. KRISTEN BELL Blue is the New Black Eyes:, : Celebrity Makeup Looks by Mary Kay products | Celebrity makeup, Celebrity makeup looks, Mary kay
What are the side effects of Mary Kay?
Skin irritation may occur, characterized by redness, burning, itching, peeling, or possibly swelling. Irritation may be reduced by using the product less frequently or in a lower concentration.
Why should I buy Mary Kay?
She can give you customized support, advice and tips for free – and on your schedule! If your needs change, no worries; she’s there to help you re-evaluate. And, if a product isn’t working out, her products are backed by the Mary Kay® Satisfaction Guarantee.
Are Mary Kay products made in China?
Mary Kay Cosmetics FOR FURTHER INFORMATION CALL: CORPORATE COMMUNICATIONS PHONE: 972.687.5332 FAX: 972.687.1611 www.marykay.com MARY KAY INC.2003 Fact Sheet § Mary Kay Inc. is one of the largest direct selling skin care and color cosmetic companies in the world. § Mary Kay Inc.
Has more than 1 million Independent Beauty Consultants worldwide. Since opening its first international venture in Australia in 1971, Mary Kay Inc.’s international presence spans 33 markets. § In 2002, sales reached nearly $1.6 billion at the wholesale level. § The Mary Kay U.S. career car program includes more than 10,000 vehicles.
In addition to the pink Cadillac, the program features the Pontiac Grand Prix and the Pontiac Grand Am. Since the inception of the career car program, Mary Kay Inc. has awarded the use of more than 80,000 cars to its independent sales force.
- § Mary Kay develops, tests, manufactures and packages the majority of its own products at its state-of-the art plants in Dallas and China,
- § Mary Kay does not conduct animal testing for its products and is a PETA pledge member.
- § More than 300 women worldwide have attained the position of Independent National Sales Director, the highest status within the independent sales force.
§ More than 200 women in the U.S. have earned more than $1 million in gross commissions. § More than 19,000 women across the world have reached the rank of Independent Sales Director. In the United States, more than 13,000 women have attained this position.
- § Mary Kay’s world headquarters in Dallas totals nearly 600,000 square feet and can accommodate more than 1,200 employees.
- § Richard Rogers, co-founder of Mary Kay Cosmetics and son of Mary Kay Ash, resumed duties as CEO in June 2001.
- § Mary Kay Ash passed away on Thanksgiving Day, November 22, 2001,
- § Mary Kay Ash’s autobiography has sold more than two million copies and her two other books, You Can Have It All and Mary Kay on People Management achieved best‑seller status,
- – more –
2003 FACT SHEET Page 2 § Mary Kay Inc. is a member of the Direct Selling Association (DSA). The Company has been awarded two prestigious DSA awards in recent years: in 2001, the Industry Innovation Award for the company’s Personal Web Site program, which assists the independent sales force with their businesses; and in 2002; the Vision for Tomorrow Award for underwriting a groundbreaking documentary “Breaking the Silence: Journeys of Hope” that addresses the issue of violence against women.
§ In 1984 and 1993, Mary Kay Inc. was featured in The 100 Best Companies to Work For in America, Mary Kay was listed as one of the 10 best companies for women, and it was the only cosmetics company on the list. Mary Kay was one of only 55 companies to be included in both the first and second editions of the book.
In January 1998, Mary Kay Inc. was again included in The 100 Best Companies to Work for in America listing, which was published by Fortune magazine, Mary Kay Inc. was one of only 28 companies to be named to the list each of these three times. § Mary Kay Inc.
- Is one of 20 company profiles in the 1996 book, Forbes Greatest Business Stories of All Time.
- Mary Kay Ash is the only woman included.
- § The Mary Kay Ash Charitable Foundation was created in 1996 to fund research of cancers affecting women, and in 2000, expanded its mission to include the prevention of violence against women.
§ Online orders from its independent sales force account for more than 85 percent of Company revenues. Mary Kay Inc. was noted as one of the top companies in the world in online sales according to Interactive Week magazine, and its Web site has been honored by CIO and Darwin magazines.
- Mary Kay Inc., one of the largest direct sellers of skin care and color cosmetics in the world, achieved another year of record results in 2002, reaching nearly $1.6 billion in wholesale sales.
- The company has more than 1 million Mary Kay Independent Beauty Consultants in 34 markets worldwide.
- Mary Kay has averaged double-digit annual growth since the Company’s founding in 1963 and celebrates 40 years of enriching women’s lives.
The Mary Kay ® product line includes more than 200 premium products in eight categories: facial skin care, color cosmetics, nail care, body care, sun protection, fragrances, men’s skin care and men’s and women’s dietary supplements. To locate a Consultant near you, call 1-800-MARY KAY (627-9529) or use the Consultant Locator at, : Mary Kay Cosmetics
Is Mary Kay luxury?
6. Mary Kay – The Mary Kay products are typically quite pricey, but they contain high-quality ingredients, so they are worth the investment. This brand is a great pick for luxury makeup. Since its founding by Mary Kay Ash in 1963, Mary Kay has been a leading manufacturer of cosmetics and skincare products.
Currently, Mary Kay sells its products in more than 35 countries and has over 3 million independent sales consultants. The fans of Mary Kay’s most expensive makeup products tend to be women who appreciate the finer things in life. When it comes to top-of-the-line products, they’re willing to pay top dollar.
Women who want their skin to look its best, or who are celebrating a special occasion, know it’s worth the extra expense. Price Range: $50-$89
Who is Mary Kay competitor?
marykay.com’s top 5 competitors in March 2023 are: avon.com, revlon.com, clinique.com, maccosmetics.com, and more. – According to Similarweb data of monthly visits, marykay.com’s top competitor in March 2023 is avon.com with 5.4M visits. marykay.com 2nd most similar site is revlon.com, with 439.9K visits in March 2023, and closing off the top 3 is clinique.com with 2.3M.
Who is Mary Kay cosmetics competitor?
Mary Kay’s competitors and similar companies include Color Street, Shiseido China, Himalaya and The Body Shop International. Mary Kay is a retailer of cosmetics. Color Street is a provider of cosmetic products.
Where does Mary Kay products rank?
How Other Brands Compare
What religion is Mary Kay cosmetics?
FAITH AND FACIALS: THE RELIGION OF MARY KAY DALLAS — Mary Kay Cosmetics’ philosophy has always been: “God first, family second, career third,” and founder and chairman emeritus Mary Kay Ash attributes the cosmetic giant’s success to its initial decision to “take God as our partner.” That unique mix of faith and facials, which continues to attract “spiritually strong” people promoting and marketing the product in 25 nations, brought in more than $950 million in wholesale sales last year.
- Mary Kay sells its cosmetics and skin care products to 475,000 salespeople, called independent beauty consultants, who in turn sell directly to consumers in their homes.
- The Mary Kay philosophy is simple: Looking good leads to being good, both at home and in the world.
- If “a woman feels pretty on the outside, she becomes prettier on the inside too,” Ash preaches in her best-selling biography Mary Kay: You Can Have it All (Prima).
“In addition, she goes on to become a better member of her family and community,” Ash writes. God “has blessed us because our motivation is right. He knows I want women to be the beautiful creatures he created.” Although cleanliness may be next to godliness at Mary Kay – best achieved with the right toner and soap – simplicity is no virtue.
Like churches that preach that the holy will prosper, the company holds up its top sellers as exemplars, awarding them with diamond jewelry, mink coats and the pink Cadillacs that have become a company trademark. “I believe that God means for us to have an abundant life,” said consultant Joan Finch of Bradenton.
“I don’t feel there is anything wrong with having money as long as you put God first.” Such open discussion of religion, combined with consultants’ strong allegiance to Ash, has led some critics to call the company a cult, according to Michigan independent senior sales director Jo Carlson, who is driving her eighth pink Cadillac.
- We’re mistreated when they call us a cult,” says Carlson.
- Mary Kay is a Christian and she’s proud of it.” Consultants are not blind followers of a charismatic leader, nor do they adhere to a single set of beliefs, says Carlson.
- They run their own businesses and follow their own consciences, she says, and the company includes Christians, Jews, Buddhists, Muslims and pagans.
Independent senior sales director Wendy Gross, who is Jewish, says that most of her colleagues are sensitive about not imposing Christian beliefs on people of other faiths. When someone opens a meeting with a prayer in Jesus’ name, she reminds them politely that there are people of different religions in the group.
Ash preaches equal pay for equal work, but God, she believes, did not intend women to look like men. “I truly believe he made us feminine for a reason, and we should always strive to maintain our femininity.” She is “adamantly opposed” to a woman sporting a “masculine haircut” and wearing “slacks on the job.” The annual awards ceremony is a choreographed spectacle celebrating Kay’s notion of femininity and faith.
After the opening prayer and spiritual speeches, the top consultants parade down the aisle in glittering ball gowns to receive the keys to their bright red Grand Ams and pink Cadillacs. This will be the last year leading saleswomen walk off in mink and sable coats.
- The company, which does not test its products on animals, is ending its practice of giving away fur coats.
- Ash was not well enough to attend this year’s celebration.
- But she continually reminds her consultants that it’s better to give than to receive and she is well-known for her contributions to cancer research.
At this year’s seminar, consultants contributed $518,575 to cancer research. : FAITH AND FACIALS: THE RELIGION OF MARY KAY
Which country made Kay beauty?
Kay Beauty ramps of its retail presence Kay Beauty, India’s first celebrity makeup brand by Indian Actor Katrina Kaif launched in partnership with the leading beauty destination- Nykaa, now announces the expansion of its omnichannel footprint to 100+ General Trade beauty stores and leading Modern Trade across the country.
Within a short span of two years, the brand has successfully captured the hearts of customers on the Nykaa website & app, delivering to 1600+ cities and available in over 90 Nykaa stores pan-India. One of the top makeup brands on Nykaa, Kay Beauty has significantly grown since its launch in 2019, while securing wide consumer appreciation for its premium offering of high-performing, internationally sourced formulations.
Ramping up its retail presence for deeper market penetration across India, Kay Beauty products are now available in general trade stores, and modern trade formats such as Lifestyle. The first phase of the retail expansion has witnessed Kay Beauty’s entry into beauty stores across Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Jaipur, Chandigarh, Amritsar, Ludhiana, and soon after in Lucknow & Pune.
- The national rollout of the General & Modern Trade stores will ensure a robust market presence for the brand across the North, South, and West regions with a view for wider outreach.
- Ay Beauty has made its mark on the Indian consumer with products that bridge the gap between glamour and care.
- Built on the principle of #MakeupThatKares, each product has specific ‘care’ ingredients to nourish the skin, while at the same time delivering a long-wear, high-performance finish.
The iconic brand, which recently celebrated its second anniversary has built a strong community and following among consumers, since its inception. In its two-year journey, the brand has initiated impactful conversations on its social media channel, championing inclusivity and diversity while steadily growing its on line community that today stands at 600K+ followers.
What age group is Mary Kay for?
What is the average age of employees at Mary Kay? –
The most common age range of Mary Kay employees is 20-30 years.42% of Mary Kay employees are between the ages of 20-30 years. The least common age range of Mary Kay employees is less than 18 years.3% of Mary Kay employees are between the ages of less than 18 years.
Less than 18 years 18-20 years 20-30 years 30-40 years 40+ years
Is Mary Kay product safe?
Does Mary Kay create products for sensitive skin? – “Yes! Look for Mary Kay ® products that say “suitable for sensitive skin.” The claim is substantiated by clinical tests with board-certified dermatologists to demonstrate that these products are suitable for sensitive skin.”
What is the average age of Mary Kay customers?
About 60% of the consumers and sellers of Mary Kay are 31 years old or older and a growing 40% are 30 years old or younger (Glazer, 2013).
Are Kay Beauty products chemical free?
Kay Beauty By Katrina Kaif – The hype around Katrina Kaif announcing a make-up brand was huge, however it was also worth it. Launched in 2019, Kaif took the help of renowned director Zoya Akhtar to craft a campaign that captured the minds of the audience and delivered a simple but effective message – #ItsKayToBeYou.
With premium quality and packaging, the Bollywood diva also made her products as good as they looked. The minimalist aesthetic of the brand grabbed eyeballs quickly through its amazing social media marketing. Promoting clean beauty, Kay Beauty keeps its products free of parabens and toxins. It is also a cruelty-free, vegan brand.
And to ensure inclusivity, the brand serves all Indian skin tones and uses content creators breaking gender and sexuality norms across its social media platforms. Don’t miss:
Is Mary Kay a pyramid company?
Mary Kay is a pyramid scheme. True, it is Mulii-level marketing but it is not a pyramid scheme. You could be forgiven for thinking those two terms are synonymous they do sound the same on the surface.
Is Mary Kay full of chemicals?
In addition, Mary Kay Naturally ® products are paraben free, phthalates free, synthetic fragrance free, synthetic dyes free and SLS/SLES free. Some products may also be formulated without other select ingredients.
How does Mary Kay rank?
Mary Kay is ranked #74 in Fashion and Beauty Brands.
Is Kay beauty a successful brand?
It’s all in the details – The superstar started her career as a model and then made her debut in films with Boom in 2003. After a slightly bumpy start, Kaif found commercial success in Bollywood with films like Maine Pyaar Kyun Kiya? (2005) and Namastey London (2007).
She has since worked her way up and today is one of the country’s biggest film stars. One of the secrets to her success is her passion and drive for perfection. Even with her latest role as an entrepreneur, her focus was on getting the products just right. Focussing on the right ingredients for each product was necessary.
“I do a lot of my own make-up, which means delivering the right quality of products was super important. We went through months of testing stages for all our products before finally getting it right,” says Kaif. She prides herself on one of Kay Beauty’s hero products—the lip crayon.
- I think getting the texture of the lip crayon right was one of our greatest achievements.
- I spent years trying to find the perfect consistency, something that doesn’t dry out the lips, isn’t too shiny, yet gives them enough moisture.” Along with the Nykaa team, Kaif has been trying to find gaps in the Indian beauty market, and innovating with products there.
For instance, products like illuminating primer drops and liquid colour correctors. Also read: A year since Nykaa’s IPO: More acquisitions, new products, focus on profitability Though Kay was not started as a professional brand, today its products have made their way into the bags of some of India’s best make-up artists.
She jokes, “I get calls from my colleagues in the film industry asking for our products because they are sold out online. It’s a great feeling because it has all been entirely organic.” Currently, Kay Beauty has achieved an annualised GMV run rate of more than ₹100 crore within a short span of just three years.
“Despite the pandemic, Kay Beauty since its launch is one of our top brands—be it offline or online. The brand is also going beyond Nykaa stores to our other general trade and modern trade stores. It is a high performing and a loved brand because of what it delivers at very affordable prices.
- The plan is to take it global,” says Nayar.
- Check out the complete India’s W-Power 2022 list While Nykaa looks after supply chain and inventory, Kaif looks after the marketing.
- Ay is a reflection of her authenticity and passion for make-up,” adds Nayar.
- She is extremely particular.
- She’ll call me up and say, I’m not very happy with, say, the wireframes for Kay Beauty.
I’ll say, yes, we should get it done with more professional teams.” Kaif was also one of the early investors at Nykaa. With a lot more products coming up, Kay Beauty and Kaif have a lot more in store. Some of her biggest learnings as an entrepreneur have been, “how to take quick decisions.
Sometimes I get stuck on small details and fail to see the bigger picture. The second is to listen to consumers and not be too rigid. Doing that is what has helped our products do well.” Check out our Festive offers upto Rs.1000/- off website prices on subscriptions + Gift card worth Rs 500/- from Eatbetterco.com.
Click here to know more. (This story appears in the 16 December, 2022 issue of Forbes India. To visit our Archives, click here.) Post Your Comment Email Address Required, will not be published Comment All comments are moderated
Is Mary Kay better than Avon?
Compare company reviews, salaries and ratings to find out if Mary Kay or Avon is right for you. Mary Kay is most highly rated for Culture and Avon is most highly rated for Work/life balance. Overall Rating.
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