What’S The Target Market Of Nyx Cosmetics?
A perfect example of a ‘digital-first’ brand targeting the social media generation, NYX has become one of the fastest growing colour cosmetics brands in the US. NYX’s followers are typically millennial, digital natives, sitting within the 17-24 age demographic.
Who is the target audience of NYX?
Nyxcosmetics.com Audience Demographics nyxcosmetics.com’s audience is 26.37% male and 73.63% female.
How does NYX promote their products?
NYX Cosmetics, known for its ‘digital-first’ marketing strategy, launches its own app describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers.
The app will sell NYX products, feature “shoppable content,” including video tutorials by customers and beauty bloggers and let users leave reviews, earn rewards and download stickers.NYX’s inclusive brand philosophy — its marketing features a much more diverse array of people than most other beauty brands, with different races and genders represented — and social media initiatives were considered innovative, but now many competitors have adopted the same strategies to reach younger consumers.”That means we need to continue to innovate and this app is unlike anything else we’ve seen in the market,” says Mehdi Mehdi, NYX’s vice president of digital and e-commerce.”We also feel like the technology is finally available to create an app that integrates all of our key strategies without compromising on quality, such as shoppable videos and user-generated content.”
In order to scale its digital content,, a visual marketing platform, to decide which crowdsourced selfies are featured on its e-commerce site. Mehdi says NYX was the first beauty brand to launch Olapic’s tool and it will continue to use the tech in its app.
Most of the app’s technology, however, was custom-built by Texas-based software development agency, including the app’s shoppable video platform and its integration with NYX’s brick-and-mortar stores. When the app launches, it will give NYX a third channel (the other two are its site and standalone brick-and-mortar stores) to gather data about customers’ shopping habits.
Like other e-commerce companies, NYX uses predictive intelligence tools to recommend products based on each shopper’s browsing and purchasing history. “In terms of the shopping experience, being disconnected from a web browser gives us the flexibility to re-think the e-commerce flow.
- Every piece of content is fully shoppable without being funneled through a product page,” Mehdi says.
- You can watch a video and add products to your cart as the artist is using them or you can shop the full look as a bundle,” he adds.
- We really wanted to push the envelope and re-think the way consumers shop for products, otherwise there would have been no need to develop an app that just follows the same flow as our website on mobile.” NYX’s new app will serve as a digital hub for the brand, pulling together user-generated content from its social media platforms.
Instagram photos will feature on its homepage, while another section will have YouTube videos. The app also helps NYX gather data to help it develop future product lines. For example, users can create a personalized beauty profile with information about their preferences by swiping left or right on photos.
What is NYX Cosmetics known for?
From Wikipedia, the free encyclopedia
|NYX store in Paris, France|
|Founded||1999 ; 24 years ago|
|Headquarters||Los Angeles, California, U.S.2016 Switzerland (ZUG)|
NYX Professional Makeup () is an American cosmetics company that is a subsidiary of L’Oréal, The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is “certified” and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan -friendly products.
What are the strengths of NYX Cosmetics?
Strengths: NYX Cosmetics historical analysis shows that its one of the fastest growing company in consumers and services industry. The company offers high quality and professional make-up services. More so, its products have a humorous packaging which differentiates its products from those of competitors.
Who is the target audience for this brand?
What Is a Target Audience? – Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
Who is the target audience for beauty brands?
Examples of Target Markets – Cosmetics includes a wide range of products from skincare items to makeup and beauty items. These are items that predominantly appeal to women and women are more likely to purchase beauty products than men; even though some men are interested in cosmetics.
- Hence, from a generic point of view, a typical cosmetics business dealing in make-up items and other skincare products will primarily have women, aged 18 and above as its target market.
- Over time, men have shown keener interest in sports and sports betting than women.
- Therefore, businesses looking to provide sport betting services should, in a general sense, have men as their target market.
Other demographic variables like education and employment can also influence the mapping out of the target market. Typically, organizations dealing with alcoholic beverages tend to appeal more to men and this makes men the target market. Hence, it is not out of place to see men play the role of central characters in adverts for alcoholic beverages.
Organizations that manufacture baby food have a niche-based target market comprising new or expecting mothers. This target market is usually reflected in the product adverts and the overall brand image for these organizations. The target market for coffee-manufacturing businesses is adults; both male and female.
Coffee contains caffeine and other substances that can have damaging side effects for children and so, it is unrealistic for coffee industries to have children as their target market. It is no surprise to see confectionery businesses target children and families as their primary market.
Children typically have a sweet tooth and enjoy confectioneries like sweets, chocolates, and biscuits. Social media platforms like Facebook and Instagram have young and middle-aged individuals as the primary target market as these are individuals who prioritize having an online presence for conversational communication.
, most of which are still in high school and college and preferably females. The toy manufacturing industry has children and parents as its target market. Children are the end-users of the product hence, the product must appeal to them. However, parents have the purchasing power to make a buying decision and so, the toy company must emphasize the value of its product to them.
Who is the head of marketing for NYX?
Vivianna Blanch has been promoted to Vice President of Marketing for NYX Professional Makeup, U.S., effective July 1. She will transition throughout the summer and continue to support L’Oréal Paris through the CPD Digital Transformation that is currently underway, and fully assume the new role September 1.
What is NYX mission statement?
WELCOME TO OUR FIERCE COMMUNITY Together we empower every proud makeup junkie to live, dream, and experiment at full volume.
What are 3 facts about NYX?
The goddess Nyx was the primordial personification of night. Like other polytheistic peoples, the ancient Greeks believed that different deities had different dominions over the things they found in their world. For example, the Greeks believed each river or mountain had a spirit.
Zeus, who ruled over the heavens Hades, who ruled over the Underworld Poseidon, who ruled over the oceans
So while those Olympian gods ruled over those realms, the abodes themselves were personified through other deities. The Underworld was personified through the ancient god Erebus or Tartarus, who was also a great pit in which the Olympians imprisoned their predecessors, the Titans.
Why is Nyx so powerful?
Abilities – As one of the Protogenoi, Nyx is an extremely powerful deity feared by many Titans and Gods, Zeus himself feared her enough to retract all threats against her son Hypnos,
Umbrakinesis : As the Protogenos of Night, Nyx has divine authority and absolute control over shadows and darkness.
Night Empowerment : Nyx becomes stronger at night or in dark places (e.g. Tartarus ). Darkness Generation : She can shoot solid bolts of darkness, surround enemies in pitch-black clouds of dark space, and solidify shadows into virtually impenetrable shields. Shadow Travel : Nyx is able to travel anywhere she desired at incredible speeds through shadows. Night Vision: Nyx is able to see clearly in even total darkness. However, even she cannot see in the absolute darkness created by the combined might of dozens of her children. Umbrakinetic Vitakinesis : Nyx is able to heal minor injuries sustained by herself and others using darkness. Shadow Camouflage : Nyx can use shadows to cover herself in darkness to become invisible.
Parthenogenesis : As shown in Percy Jackson’s Greek Gods, Nyx managed to become pregnant with several divine children all by herself. Control of Nocturnal Animals : Nyx is able to control nocturnal animals, such as owls and bats. Circadian Manipulation: Nyx is capable of controlling the movement and rotation of planets, which enables her to change the flow of night and day.
What is the target audience?
What is a target audience? – A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns,
GenderAgeProfessionLocationIncome or education levelMarital status
For customers to feel connected to a product, service or brand, they need to relate to the content and tone of the company’s message. Knowing which audience you’re targeting with each campaign will ensure that you speak their language. Understanding your audience will also make it easier to zero in on them with paid campaigns on social media,
What is the target market strategy?
What is a target market strategy? A target market strategy is a business plan focused on growing sales and brand awareness within a specific group of consumers. To do this, businesses strategize based on demographics that make up a market, which is an area or group specified for product sales.
Who is the target market for Sephora?
Sephora business model – The Sephora business model uses the 4 Ps for marketing. They are Product, Price, Promotion, and Placement. The use of this mix allows the organization to position itself competitively and achieve its business targets. If you take a look at Sephora’s history you will find that the brand has used this strategy to succeed at a time when the industry was facing saturation.1.
Product strategy : Sephora offers a range of beauty products such as perfumes, skincare products, and other such products and services. The target audience for Sephora is young women, especially those belonging to the middle and upper-middle classes. According to a survey, users had a lot of queries as to how many brands does Sephora carry.
There is a huge product range available with the company including more than 15000 products. Some of the Sephora cosmetics products you can get include makeup kits, fragrances, lipsticks, eyeliners, and several other kinds of products. The Sephora marketing strategy also offers other services that can be accessed freely by the customers. There is a Beauty Insider program available that is membership-based and it allows the members to reach the products at a discounted price. The company also organizes contests and events for customers to take part in. This product strategy by Sephora helps in improving customer engagement and you can strengthen the position of the product in the market with a wide range of products.2.
- Pricing strategy : Although Sephora started by concentrating more on women that were beauty conscious, they have since then ventured into men’s beauty products as well.
- Sephora is currently well-positioned as a qualitative and unique brand that provides good quality cosmetic products for affordable pricing.
The company concentrates on higher-end products instead of selling drugstore products. Although Sephora products can be expensive, the company does offer promotional prices for their loyal customers in the form of discounts and incentives.3. Promotion strategy : uses various strategies for its marketing.
The company firmly believes in promotional activities and they use different ways for creating awareness in the market. These strategies develop a vocal chain with the customers conveying their good experiences with their friends and family. The company relies heavily on word-of-mouth publicity by the consumers to try and foster loyalty.
They have developed an exclusive clients list over the years. They also offer tutorials to visitors, as a part of their in-store services. Sephora business model also provides tips and beauty talks to those that are interested. There are many promotional campaigns run on social media platforms for improving awareness of the company.
- The business enjoys more than 17 million followers on FB and more than 2 million on Twitter.
- There is an official website that gives you the entire portfolio for attracting buyers.4.
- Placement strategy : Sephora has its headquarters in Paris.
- But the company has more than 600 stores in the U.S. alone.
- The company firmly believes in developing a solid bonding between itself and the consumers.
As a part of this, they allow the users to try out their products before buying them. You can also get a piece of advice from skincare experts about the best products for your use. The Sephora business model improved its distribution network by partnering with JC Penny, which is a departmental store.
Who is the target market of rare beauty?
Rarebeauty.com Audience Demographics rarebeauty.com’s audience is 25.60% male and 74.40% female.
What is the potential market of cosmetics?
The global cosmetics market size was valued at $380.2 billion in 2019, and is projected to reach $463.5 billion by 2027, registering a CAGR of 5.3% from 2021 to 2027. Presently, cosmetics have become an indispensable feature of modern lifestyle of individuals.
- In addition, growth in consciousness about external beauty along with individual’s internal intellect has become one of the major driving factors for use of cosmetics in the global market.
- Presently, along with women, there is a rise in use of cosmetics among men in their daily routine, which complements growth of the global cosmetics market demand.
Hence, such changing lifestyles, have led to growth of the global cosmetics market. Manufacturers are changing their product branding and advertising strategies to accelerate their sales across various countries. Innovative strategies such as new product launches with natural ingredients and appealing packaging have been adopted by manufacturing companies to increase sales of their cosmetics products.
- As cosmetics have become an integral part of individual’s lives, consumers, especially women, prefer to use cosmetics products, which are handy and easy to use while travelling or attending social meetings.
- Moreover, use of natural ingredients for manufacturing of cosmetics products, which does not have any adverse effect on skin, is a popular strategy of manufacturers to attract more customers.
This also helps in increasing revenue of companies operating in this industry. Collectively, all strategies adopted by manufacturers drive the global cosmetics market. However, chemicals used in manufacturing of cosmetic products can harm an individual’s skin or other parts of the body.
- In addition, application of cosmetic products on a daily basis could be dangerous for skin.
- Chemicals used as ingredients in cosmetic products can have many adverse side effects on skin.
- Long-term and extensive use of chemical rich shampoos, serums, and conditioners lead to heavy hair fall problems.
- Moreover, extensive use of color cosmetic products for eyes and lips can also cause many skin diseases and consequential health hazards.
Therefore, increase in awareness of probable side effects of cosmetics and skin concerns among customers is an important factor that limits growth of the market as a whole. The cosmetics industry has been segmented on the basis of category, gender, distribution channel, and region. On the basis of category, the market is divided into skin and sun care products, hair care products, deodorants & fragrances and makeup & color cosmetics.
- By gender, it is divided into men, women, and unisex.
- On the basis of distribution channel, it is categorized into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channels, and others.
- Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
- On the basis of category, the skin and sun care products segment constituted a major cosmetics market share in 2019; however, the deodorants & fragrances segment is projected to experience growth at the highest CAGR during the forecast period.
Skin care products play a major role in daily healthcare regimen of individuals. Presently, rise in awareness about beauty and consciousness are the prominent factors that drive demand for skin care products.
Does NYX support LGBT?
Proud Allies for All NYX Professional Makeup is proud to partner with the Los Angeles LGBT Center. We are dedicated to supporting the services of the Center all year round.
Where does NYX spend most of her time?
Nyx Nyx (also known as Nox or the Night) is the personification of the night in, Coming from Chaos (Void), Nyx is a primordial deity ( Protogenoi ). The Protogenoi represent the physical and elemental forces of the world and consist of the first order of divine beings that all gods, heroes, and monsters from arise from.
- Although she is considered a relatively minor figure in Greek mythology, as the personification of the Night, Nyx holds great power.
- Nyx’s power is perhaps most evident in ‘s, where we see the mighty baulk at the idea of crossing Nyx.
- Nyx drives a, all cloaked in black, with a starry or black veil and stars following in her wake.
She resides in : the deepest part of the underworld, with her daughter Hemera (Day). The two never meet; however, Hemera leaves Tartarus just as Nyx enters it and returns when Nyx leaves. The best-known depictions of Nyx in Greek mythology are found in the by (c.700 BCE) and in the Iliad by Homer (c.750 BCE).