L’Oréal Group Essie – L’Oréal Group – Consumer Products Division.
Who acquired Essie?
Essie Weingarten began her business with a bottle of Bordeaux. We’re talking about the nail polish here, not the wine. Already a subscriber? Sign in
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Learn more about the subscription offers. Her Essie brand, now owned by L’Oreal, is undoubtedly one of the most recognizable names in nail polish and a mainstay for millions of women who get regular manicures. In the U.S. alone, more than 25,000 salons carry a selection of the 250 or so colors that make up the line—including the deep red Bordeaux, one of Weingarten’s initial creations.
A born and bred New Yorker, the 66-year-old grew up in Hollis Hills, Queens with a love for fashion and graduated from the Fashion Institute of Technology in Manhattan. A handful of jobs in the field followed, including working as an assistant buyer in the gifts department at Henri Bendel, but she always wanted her own company.
In 1981, Weingarten gathered her life savings of $10,000 and launched Essie. Within a year, the bottles were in more than 10,000 salons around the country and generating profits; by the time L’Oreal bought Essie in 2010 for an undisclosed sum, the polish company had a presence in more than a 107 countries.
Today, Weingarten lives in New York City with her husband Max Sortino, 59, who was the CEO of the eponymous line before the sale. She talked to Fortune about what inspired her to create Essie, how it got so big, so quickly, and why Las Vegas is the perfect place to launch a nail polish line. The following conversation has been edited for length and clarity.
Fortune : What gave you the idea to start a nail polish business? Essie Weingarten: I always knew I wanted to have my own company because I come from a family of entrepreneurs. I wasn’t sure what it would be, but I loved getting my nails done. When I was little, my mom used to take me to the salon on Saturdays for a manicure if I was good that week, and I remember that the color choices of the polishes were usually boring.
So, I got this idea to create fashionable and high-quality shades—they wouldn’t chip and would last a week to ten days. How did the line take off so quickly? A trip to Las Vegas did it. I used the $10,000 I had saved away from working and got 12 colors of polish made at a lab in New Jersey, including Bordeaux which is still part of the line and still popular.
I had to figure out a way to market what I’d created and thought Las Vegas would be perfect because the women working there in the casinos showed their hands a lot. I flew out there and made little kits of all the colors using plastic bags. There were probably about a 100 salons in Vegas back then, and I went to each one and gave them out and told the owners that if they liked the shades, they should call me.
Within a week, every single one called with orders and within a few weeks, I was getting calls from salons around the country. Women who were visiting Las Vegas and got manicures while they were there requested the colors at their salons back home so those owners then called me with orders. Within a year, I was in 10,000 salons, and the next year, I got picked up internationally.
As an entrepreneur, what mistakes did you make along the way? I made plenty, but I think the biggest one was in the beginning when I didn’t put my name on the bottles. In fact, they had no label until 1999 when we finally got the bottles made with Essie etched on the glass.
Branding is key to any business because people want to buy a brand. I also never advertised when I started because I thought word of mouth was the way to grow. That is true especially today when social media is so prevalent, but our primary market was salons and distributors, not direct consumers, and when we did start advertising in trade publications in 1988, our reach to our target market became that much wider.
Besides learning from your mistakes, what’s the most valuable lesson you learned as your business grew? Always hire people who are smarter than you and have an expertise in something which is your weakness. For me, it was HR. I had no HR experience at all so I hired an HR manager.
How did the sale with L’Oreal transpire? The company first approached me in 2005 about buying me, and I said no. Then the recession happened. We were doing amazing business but needed a new facility because we were growing so fast. I was really nervous to make the investment so when L’Oreal came to me again, I agreed.
The sale happened on June 25 th, 2010. Did you retain creative control after the sale? Up until we sold, I was doing the color development and the naming, but after, even though I was still the creative director, I became part of a team, and it wasn’t my baby anymore.
- The final decision was no longer mine.
- Are you still involved with the brand today? Let’s just say that I’m here if they need me.
- Earlier this year, the New York Times wrote a series of articles on the widespread exploitation of manicurists by salon owners.
- What are your thoughts on the issue? Believe it or not, I was never privy to salon culture.
I used to deal with salon owners and distributors usually by phone and didn’t know what was going on day-to-day so when I read the articles, I was shocked. I find it horrifying. What advice do you have for aspiring women entrepreneurs? Follow your gut and passion, and know that being successful is not a crapshoot.
Is Essie an American company?
Essie Weingarten
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Essie Weingarten Born1949OccupationFounderYears active1981–presentOrganization(s)Essie Cosmetics, Ltd. Essie Weingarten is the founder of Essie Cosmetics, Ltd., branded as essie, a major American brand. Weingarten, born in 1949, began her career in the cosmetics industry in 1981 when she premiered 12 fashion colors in,,
Did Loreal buy Essie?
L’Oréal USA signs agreement to acquire Essie Cosmetics 
- L’Oréal USA today announced the signature of an agreement to acquire Essie Cosmetics, the ultimate nail color authority in the US, founded in 1981 by Essie Weingarten, and mainly sold in American salons and spas.
- Essie’s net sales through the last 12-month period were $28 million.
- This acquisition will enable L’Oréal to increase its share in the nail color and care market which has seen significant growth year over year.
- The acquisition is expected to be completed within 60 to 90 days, subject to customary US and international regulatory approvals.
“This news release does not constitute an offer to sell, or a solicitation of an offer to buy L’Oréal shares. If you wish to obtain more comprehensive information about L’Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our Internet site,This news release may contain some forward-looking statements.
- Contacts at L’Oréal
- Individual shareholders and market authoritiesMr Jean Régis CAROFTel.: +33 1 47 56 83 02
- Financial analysts and institutional investors Mrs Caroline MILLOTTel.: +33 1 47 56 86 82
- JournalistsMrs Stephanie CARSON-PARKERTel.: +33 1 47 56 76 71
- SwitchboardTel.: +33 1 47 56 70 00
For more information, please contact your bank, broker or financial institution (I.S.I.N. code: FR0000120321), and consult your usual newspapers, and the Internet site for shareholders and investors,, or its mobile version on your cell phone, ; alternatively, call +33 1 40 14 80 50.
How much did Loreal pay for Essie?
L’Oréal USA Signs Deal to Acquire Essie Cosmetics Brand Essie Cosmetics has met its Sugar Daddy, so to speak. L’Oréal USA announced Wednesday afternoon it made a deal to acquire Essie Cosmetics, one of the largest independent nail polish in the beauty industry, for an undisclosed amount.
Essie is best known for its wide array of nail polish colors and its quirky names, such as No Prenup, Limo-Scene and the aforementioned Sugar Daddy, a light, sheer pink. Industry watchers said Essie, which had $28 million in wholesale sales for the latest 12 months, presents its new parent with several growth opportunities.
The first is to expand the brand into cosmetics, a move Alexander Panos, a managing director of TSG Consumer Partners, the New York-based private equity firm, has said would be a natural extension for the brand. “It can be in many categories, namely eye, lip and face.
That’s the Holy Grail for any brand,” he said. Panos added L’Oréal is a great fit for Essie, as it has both the professional and mass experience to best navigate Essie for future growth. Another is to take the company further into international, Essie, which is sold in more than 100 countries, is small overseas in comparison to its closest competitors.
“OPI and Orly have had more success internationally and this is a way for to do that more without taking on any risks,” said Jani Friedman of Demeter Group, a boutique investment bank based in San Francisco. In addition to international expansion, domestic growth through hair salons is another opportunity.
- L’Oréal has one of the largest salon network distributions.
- They use it to pump all of their hair care brands through,” Friedman said.
- Now they can do that with Essie to salons that don’t currently carry polish.” A long-term goal would be taking the brand to mass or masstige retailers, added Friedman.
The brand will continue to feel founder Essie Weingarten’s presence and thumbprint as she and her husband, Max Sartino, who serves as Essie’s chief executive officer, have both signed multiyear deals with L’Oréal. “I am staying on and very committed. My baby was starting to grow so fast and we just saw it going to new heights and we needed the right partner.
- We saw that only one company could do cosmetics to perfection and that’s L’Oréal.
- I am giving them my diamond in the raw and I know they will polish it and take it to the moon,” said Weingarten.
- Michel Dyens & Co., a New York and Paris-based investment banking firm, advised Essie Cosmetics in the sale to L’Oréal.
L’Oréal would not disclose a purchase price for Essie but Friedman estimated since cosmetic are selling for about 1.8 times revenue (based on deals from 2003 to 2010) that the beauty firm likely paid about $50 million on the low end to $60 million on the high end since Essie is such a “specialized brand.” Earlier this month Essie said the brand realized $150 million in retail sales for 2009, a figure that is a reflection of the multiple used in the distributor network to reach salons and ultimately the consumer.
Who is OPI owned by?
OPI Products, branded as O·P·I, is an American nail polish manufacturer headquartered in Calabasas, California and a subsidiary of Coty Inc. Coty Inc.
Who owns OPI brand?
Suzi Weiss-Fischmann Hungarian-American businessperson Suzi Weiss-Fischmann Born1956 (age 66–67) Hungary Occupation(s)Company Founder, cosmetics businesswoman Suzi Weiss-Fischmann (born 1956 ) is a Hungarian-American businessperson. She is the co-founder of (Odontorium Products Inc.) with her brother-in-law George Schaeffer.
Why is Essie so popular?
We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more, Essie In 1981, Essie Weingarten created 12 stylish nail colors and began selling them in Las Vegas. Almost four decades later, Essie is one of the most recognized nail polish brands in the country.
- Beloved for its massive and always current shade range, matchless staying power, chip resistance, and unforgettably whimsical color names, Essie has won over the hearts of nail painters everywhere.
- It’s now fall-mani season, but with over 300 Essie polishes on the market, choosing the perfect hue can be difficult.
Some Essie colors have outdone the others in terms of their iconic-ness, and since we know Byrdie readers are connoisseurs of the brand, we wanted to get their take. So we posted in Byrdie’s secret Facebook group, The Beauty Line, and asked our readers to tell us their holy-grail Essie colors. 
Courtesy of Essie What We Like
Works for any occasion Vegan Sheer color
What We Don’t Like
Some may prefer something more opaque
No single Essie shade has stolen readers’ hearts like the soft pink Ballet Slippers. The color is “always my simple go-to,” says a reader named McKenzie. Joey agrees: “Ballet Slippers is a perfect sheer for when you want a little something, but not too much color.” As a third reader named Kate adds, “even if it makes me the most boring person alive, always makes me feel like A Real Adult.” Price at time of publish: $10 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No What We Like
Great color payoff Ideal for summer Doesn’t stain nails
What We Don’t Like
More like jelly polish than a creme
“The only red I feel I can take myself seriously in,” says Byrdie reader Erika of this vibrant shade, which a different reader named Joey calls “the perfect jelly orange.” Price at time of publish: $12 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No What We Like
Great color payoff Opaque in one coat
What We Don’t Like
Messy removal
This deep midnight blue punctuated with bright blue shimmer is another of Emily’s favorites. “It resembles the night sky and reminds me of my connection to the universe,” she says. Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No 
Courtesy of Amazon What We Like
Ideal for summer and spring Long-lasting
What We Don’t Like
Slightly runny
Mariana calls this flirty pastel shade “a fun blue color that’s very cute.” Price at time of publish: $11 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No What We Like
Works for any occasion Great color payoff
What We Don’t Like
Color doesn’t match online images
This one’s “a great magenta color that can be worn year-round,” says Emily. Price at time of publish: $9 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No What We Like
Ideal for fall and winter Great color payoff
What We Don’t Like
Can apply streaky
This deep burgundy is a top pick for multiple Byrdie readers, who call it “vampy but classic” and “a great deep red for fall and winter.” Price at time of publish: $10 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No 
Amazon What We Like
Works for any occasion Great color payoff
What We Don’t Like
Can apply streaky
Lovers of neutral colors are in agreement about this timeless shade. As Joey says, it’s “the perfect, opaque nude without having any pink. Very classic.” Price at time of publish: $10 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No What We Like
Ideal for fall and winter Doesn’t apply streaky
What We Don’t Like
Chips easily
Another one on the vampier side, Bordeaux is “a deep wine which is a great alternative to black, and it’s more grown-up and sophisticated,” Joey says. Price at time of publish: $17 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No 
Courtesy of Essie What We Like
Long-lasting Works for any occasion
What We Don’t Like
Some may prefer something more opaque
This dainty shade is “the most amazing pinky white color, which is great for year-round wear, and it lasts forever, ” says a reader named Mollie. “Simply gorgeous!” Price at time of publish: $9 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No 
Courtesy of Walmart What We Like
Great color payoff Ideal for fall and winter Opaque in one coat
What We Don’t Like
Chips easily
Multiple readers mention this classic deep blue as a favorite. As one reader named Susan describes, the shade “is such a dark, beautiful navy, when you put it on you can’t tell if its navy or black.” Price at time of publish: $11 Size: 0.46 ounces | Finish: Glossy | Cruelty-Free: No What We Like
Elongates fingers Long-lasting
What We Don’t Like
Some may prefer something more opaque
A Byrdie reader named Melanie calls this “a gorgeous sheer nude with a hint of sheen/glitter. So pretty and elongating for the fingers!” Size: 0.46 ounces | Finish: Iridescent | Cruelty-Free: No
Is Essie really worth it?
Essie pros – When it comes to professional-quality nail polish, Essie is a great option. It boasts long wear times, particularly when it comes to their lines. These polishes can last up to two weeks with minimal chipping and wear. Much like OPI, they are also “3 free” of toluene, formaldehyde, and DPB. This makes them a relatively safe option when it comes to the chemicals they contain.
Did Queen Elizabeth use Essie nail polish?
Ballet Slippers was the queen’s favorite nail polish – The nail polish sported by Queen Elizabeth on many grand occasions throughout three decades was Ballet Slippers, a pale pink nail polish that you can get from Essie for only $10. According to illustrious nail polish brand Essie, in 1989, founder Essie Weingarten received a letter from Queen Elizabeth’s hairdresser asking for a bottle of the shade Ballet Slippers.
- And it was “the only color” the queen would wear since then, the website claims.
- Boasting a delicate, gossamer-like finish, this unassuming shade made an ideal accompaniment to the vibrant-colored outfits worn by the queen, giving her getup an extra touch of elegance.
- The queen was in good company, too, as she wasn’t the only one in the royal family who fell for the low-key charm of this drugstore nail polish.
This nude-pink shade also got a shout-out from her granddaughter-in-law, Kate Middleton, the Princess of Wales, who has also been spotted wearing the nail color, per Town & Country Magazine, This royalty-approved nail color also graced the fingernails of Meghan Markle when she walked down the aisle of St.
Is Essie owned by Estee Lauder?
Estée Lauder Companies Inc. has acquired By Kilian. By Kilian was advised by Michel Dyens & Co. Estée Lauder agreed to acquire By Kilian, the fast-growing Paris-based ultra-luxury fragrance brand for an undisclosed consideration. L’Oréal has acquired Essie.
Where is Essie made?
They’re Her Colors. The Rest of Us Just Wear Them. (Published 2008) Urban Studies | Manicuring
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ESSIE WEINGARTEN is an animated talker, but as she spoke one recent afternoon in the glass-enclosed office at her company in Astoria, a listener might well have been distracted by her nails. They were perfectly manicured, and she was sporting a base of Mademoiselle, a pastel pink, with a top layer of the best-selling Ballet Slippers, an even paler pink.
Ms. Weingarten’s 27-year-old company, Essie Cosmetics, is a beige, windowless building nestled between a Con Ed plant and the Steinway piano factory, but behind its nondescript exterior is a cornucopia of color. Essie Cosmetics is famous for its more than 200 cheekily named nail polishes, which are produced in the United States and exported to salons in 93 countries.
Its polishes have adorned the fingertips of A-listers like Madonna and Jennifer Lopez. Ms. Weingarten, a tall and commanding 59-year-old with an expertly tied pink silk scarf around her neck, is as vibrant as her colors. “I want people to forget about the ‘R’ word,” she said the other day, referring to forecasts of a recession, “and to smile when they see all these bright, fun colors.” She was speaking about her new Neon collection, which, as with all her nail polishes, and like more and more polishes these days, comes with eye-catching names.
- Every week I get complaints,” said Essie Weingarten, whose cosmetics company is in Astoria, Queens. Credit.
- Chester Higgins Jr./The New York Times Ms.
- Weingarten’s names center on a particular theme.
- The Neon collection, for example, includes Short Shorts, a “shockingly flamingo pink,” and Bermuda Shorts, a “high-voltage violet.” Such nail polish colors were not always the norm.
Ms. Weingarten launched Essie after noting, during a stint in the late ’60s and early ’70s as an assistant buyer at Henri Bendel, that all the best polish colors went to department stores. “In those days, salons only had pearly white, platinum, red, mauve and some boring pink,” Ms.
- Weingarten explained with a chuckle.
- Essie broadened the selection to include everything from inky blacks to pale pinks, and Ms.
- Weingarten often gave them names inspired by her travels.
- For example, Café Forgot, a milky brown, is named for the Parisian cafe where Ms.
- Weingarten once took a spill, and Aruba Blue was born during a Caribbean vacation.
Ms. Weingarten, who grew up in Hollis Hills, Queens, is the sole copywriter of the names of her products. It’s a role she relishes, even though she has taken heat for some of the saucier names she has coined. “Every week I get complaints,” she said. Prune Face went off the market in response to incensed customers in California, and After Sex was rechristened After Six in more conservative markets.
Where is Essie based?
Where is Essie Cosmetics ‘s headquarters? Essie Cosmetics is located in Astoria, New York, United States.
Does Kate Winslet use Loreal?
L’Oréal Paris True Match Super-Blendable Liquid Foundation – Credit: Amazon 
Who are the biggest owners of Loreal?
L’Oréal is the world leading cosmetic group.2022.
| Name | Equities | % |
|---|---|---|
| Bettencourt Meyers Family | 185,715,079 | 34.7% |
| Nestlé S.A. | 107,621,021 | 20.1% |
| L’Oreal SA Employee Stock Ownership Plan | 9,969,402 | 1.86% |
| Norges Bank Investment Management | 6,073,200 | 1.13% |
What Essie nail polish does Kate Middleton wear?
April 8, 2023 at 12:23pm PM EDT Princess Catherine Photo by Max Mumby/Indigo/Getty Images. If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If we could replicate every inch of Kate Middleton ‘s style, we totally would.
The Princess of Wales never fails to impress, and her simple elegance has always been what’s stood most out to us. Now, you can add one of Princess Kate’s absolute essentials to your own beauty routine. The royal rarely goes out without one particular nail lacquer, and it’s currently available on Amazon for just $9.
Princess Kate reportedly loves Essie’s Allure Nail Polish, and even wore the shade on her wedding day, according to Town & Country, The neutral hue is perfect for every day wear — and when you’re a royal, you need a color that is as elegant as it is understated. 
Image: Essie via Amazon Essie’s Allure Nail Polish $8.50 on Amazon.com Princess Kate isn’t the only person who loves this polish, Just read what other satisfied shoppers had to say about this brand: “I had to purchase this color,” one satisfied shopper wrote in their five-star review of the Allure shade, calling the color “pretty classy.” Another shopper wrote “I love this color it’s a beautiful, clean, sheer and natural hue that can be worn every day, from work to special occasions as well,” they said. 
Related story Kate Middleton & Prince William’s Early Romance Is on Display as Netflix Releases New Photos for Season 6 of The Crown 
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Did the Kardashians make OPI?
More: – are only 17 and 16 respectively, but obtained a copy of one of their contracts, which states that they’ve been racking up some pretty grown-up paychecks for quite some time now. A few years ago, when Kendall was 15 and Kylie was 13, the Kardashian-Jenners embarked on a line of nail polish with OPI called Kardashian Kolors, and each girl banked a hefty $100,000 in the process.
Who owns shellac?
About CND Founded in 1979 and based in Vista, CA, CND is the global leader in professional nail, hand and foot beauty – including SHELLAC® Brand 14+ Day Nail Color. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education and customer support.
CND is an industry-leading advocate for the role of nail care in personal beauty and fashion. To be valued globally by the beauty professional and their clients as THE resource for innovative and reliable nail products and services. Learn what this means to CND. The nail industry’s most innovative company began in a dentist’s office! Discover the history behind CND.
: About CND
How toxic is OPI?
OPI – *Updated information: A reader commented thinking that OPI was 10-free, but because we couldn’t find any evidence of that online, we decided to email them. Here’s their response: “Our products are 3 free. At this time we do not have any information on our products becoming 5 free, 10 free, etc.” *Original information: OPI Nail Polish boasts about not having the toxic trio (toluene, formaldehyde, and DPB) but, it has other ingredients that aren’t the greatest: camphor, which can cause nausea and dizziness if inhaled, and Benzophenone 1, which may negatively affect the endocrine system.
Who is the owner of Orly?
Jeff Pink – Ceo And Founder – Orly International | LinkedIn.
Why is OPI so expensive?
OPI is a leader in nail polish brands. It’s more expensive than other brands because of the quality of the polish.
Who owns Sally Hansen nail polish?
Sally Hansen, Inc. – In 1946, Hansen quit House of Hollywood and left Hollywood to create her own eponymous beauty company in New York City, Sally Hansen Inc., with a logo modeled on her own signature. Its first two trademarks were Hard As Nails and Mend-A-Nail.
Who owns nail creation?
Owner and founder of Nail Création – Nathalie Ouellet has always been passionate about sales and high-end products. After working for a Montreal-based marketing firm, she decided in 1996 to start her own home-based business and to become a speaker at many of the city’s trade shows and conventions.
- Subsequently, she opened a private school to train beauty and nail technicians from all over Quebec.
- She also conveyed her passion for the professional field of beauty by teaching aesthetic techniques for two years at the Pierre-Dupuy vocational training center, as part of the aesthetic studies program.
In addition, Ms. Ouellet distinguishes herself in the field of the sale of aesthetic and nail products throughout Quebec, with the mission of partnering with the largest distributors. Being an innovator, she was also a master in the creation of jewelry sold in department stores such as Taylor and Renaud-Bray, to name a few.
- Nail art and products, however, are her true passions; She then returned towards that feild and has had a resounding success in pharmacies, both in the sale of her products and in the training of staff.
- Nail Création is dedicated to the training of cosmeticians at the beginner or advanced level in a large number of pharmacies.
Supported by a strong team at her office and on the road, Ms. Ouellet is also represented by a team of experienced professionals trained by Nail Création. As both a businesswoman and a mother, Nathalie Ouellet has carved out a leading position in Quebec in the field of nail care and nail care products.
- Hence, she expects no less than the best for herself and for her customers.
- In January 2015, life changed drastically for Nathalie.
- She was diagnosed with very severe breast cancer.
- At that moment, she had to restore all her priorities; fighting against this very aggressive disease became her main battle.
During all the treatments and surgeries, she remained strong. With the help of her daughter and her team, she continued to manage her company. In fact, the love of her family and of her many friendships as well as Nail Creation gave her all the energy and emotional support needed to continue living. Our goal is to always provide you the best nail products. We work with the best suppliers in Quebec and overseas to offer you quality products at affordable prices and of professional quality. We are always on the lookout for new products to compose our store. Our team, mainly made up of women, works hard to provide you with exceptional service.
Who owns SNS nails?
A while back, we posted a primer on SNS and dip powder manicures, Still, many of our frequently asked questions are in regards to SNS products. That’s not unusual; SNS is consistently amongst the most recognized and the most requested polish brands in nail salons all over the world, and for good reason.
- Their brand is universally known as a mark of quality, and their products routinely inspire imitation that pales in comparison.
- SNS is ubiquitous, and many experienced nail salon connoisseurs are relieved to see the familiar green logo when entering a new salon for the first time.
- SNS stands for Signature Nail Systems,
The company, which is based in Orlando, Florida and remains family owned despite its undeniable global presence, was founded by Vietnamese-American Joe Nguyen, a salon owner with three decades of industry experience in nail beauty. Nguyen still runs the show, directly overseeing his company’s impressive growth, pushing for more innovation and the well-earned prestige that follows.
- SNS made their first major industry impact in 1990 with the introduction of their original dipping powder line.
- Acrylic powders and adhesives had been used in the 1980s for nail repair and cosmetic purposes — the powders were, at first, used only in dentistry — but only after SNS entered the marketplace with their refined, purpose-made product did dipping powders become well established in the vocabulary of nail cosmetics.
Since then, dip powder has experienced various surges in popularity and is now more in-demand than ever before, thanks to social media profiles highlighting its unrivaled potential for nail art. From the very beginning and to this day, Joe Nguyen maintains an interest in and dedication to the manufacture of nail products that not only look fantastic, but are beneficial to nail health and structure.
In his company’s publication, Nail Health & Beauty Magazine, Nguyen has this to say: “Today, fashion-forward women are looking for fresh colors, better looks, original ideas At the same time, there’s a huge growth of interest in personal health and care Wherever you look, you see women paying more attention to their own wellbeing.” Just as their standard of quality and continuing innovation is often imitated, so too is SNS’ commitment to creating more healthful beauty products.
They remain absolute leaders and trend-setters in the intersection of fine premium polishes and health consciousness. Have questions about SNS or the SNS products we offer? Contact your nearest Polished Nail Bar location or give us a shout through our contact form ! Image: SNSNails.com
Who owns Shellac nails?
About CND Founded in 1979 and based in Vista, CA, CND is the global leader in professional nail, hand and foot beauty – including SHELLAC® Brand 14+ Day Nail Color. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education and customer support.
- CND is an industry-leading advocate for the role of nail care in personal beauty and fashion.
- To be valued globally by the beauty professional and their clients as THE resource for innovative and reliable nail products and services.
- Learn what this means to CND.
- The nail industry’s most innovative company began in a dentist’s office! Discover the history behind CND.
: About CND
Who is the founder of pleasing nail polish?
20 July 2022, 16:57 Everything we know about Harry Styles’ ‘Pleasing’ nail polish line. Picture: Getty/Alamy Harry Styles has launched a nail polish and skincare line called ‘Pleasing’ – and there’s merch to match too! Harry Styles is known for his iconic manicures so it would only make sense for the ‘Watermelon Sugar’ star to bless fans with a line of his very own nail polish, right? And in a new post by Trend Mood on Instagram, fans have been given a first look at Harry’s Pleasing products.
- He also posted his first TikTok on the brand’s account, telling fans ‘we’re a life brand with a mission to bring joyful experiences and products that excite the senses.
- Pleasing, never perfect.’ We were all sent into meltdown back in May when it was reported that Harry had filed a trademark for a beauty company under the name ‘Pleased as Holdings Limited’.
You Can Now Study An Entire Harry Styles Course At University And the contents of the range have now been revealed, including nail polish as well as skincare products. Here’s all the info you need including products, release date and more 
Watch Harry Styles and Stevie Nicks perform ‘Landslide’ Harry Styles fans think he’s dropping a ‘Pleasing’ nail polish line. Picture: Alamy